For events and associated organizations, and other parties involved in making informed judgement, there is need for appropriate information on both event management and planning and branding of the events. However, there is insufficient information which is evidence-based on the relevance or importance of even branding. The available information is related to research that has been conducted by individual firms and may not reflect the scientific or expert related points of view. Currently Jack Morton Worldwide Ltd offers appropriate information that is related to event branding (Heslop, Nadeau, O'reilly, and Armenakyan, 2013). This problem of insufficient data can be solved by incorporating the data on event branding by conducting a systematic reviews. This offers a more powerful tool in estimating event branding and planning.
This review assesses the company’s database search strategies with the aim of obtaining adverse effects data for system reviews Challenges:
conducting database searches is a challenging processes which is time consuming and it required the expertise of an information specialist or even required the engagement of the services of an experienced researcher (Mao and Zhang 2013). It was also difficult to devise the sensitivity balance required in search strategies with accuracy this is majorly due to the large information database kept by Jack Morton Worldwide Ltd. Solutions:
The above challenges were overcome using the available strategies adopted in the recent studies which developed search filters which are also referred to as search hedges. This helps in the application of a given combination of words designed in retrieving the required information related to a given topic.
Inclusion/exclusion criteria:
the research study which was in agreement with the study was included in the data extraction and during the quality assessment section of the review is among its development goals was according to the search filters which was applied in retrieving the necessary articles with relevant data on event branding more so which relate to Jack Morton Worldwide Ltd from the electronic database (Knott, Fyall, and Jones, 2015). The excluded studies were done to the articles that contained:
i.Lacked comparative evaluation of the relevant search strategies used on the identification of the studies related to event branding and Jack Morton Worldwide Ltd
ii.Were designed to refer to other organizations and not Jack Morton Worldwide Ltd
iii.Did not cover any event branding activities
iv.Were written in a different language with no tools to translate them to English.
Search method
There was an anticipation on the available literature relating to the search filters on data on event branding and Jack Morton Worldwide Ltd since it was considered that not much of the available literature was published as a peer-review journals. In order to avoid this, this study used a range of bibliographic databases to obtain the relevant journal articles. The databases were selected carefully which allowed and effective report identification, dissertation of the reports and analysis of the gray literature. The literature selection was done in consultation with experts.
Recording search strategy
The result were recorded under relevant subheadings which indicated the importance of using floating subheadings during recording of highly sensitive search results for event branding. The attachment of various findings under relevant subheadings was used so as to ensure that the overall recording part looked and possibly performed better (Liu 2015).
Background information
The assessment of event branding was conducted both qualitatively and quantitatively by checking all the available references in the databases, hand searching through the web, and through contacting the relevant experts. A team of three experts and two reviewers was set to conduct the reference and material screening to identify potentially relevant journals, websites and other appropriate papers.
In the review, more four thousand six hundred and thirteen references were obtained, which resulted to twenty reviews designed to develop effect filters of the review, of which five met the basic threshold for inclusion (Xing and Chalip, 2006). The five studies illustrated some of the highly sensitive information which had the ability to help the team in retrieving over 97% of relevant data.
A methodological quality of the studies and journals covered was analyzed using the existing published strategy which was designed to assist in this review (Yang and Tan 2017). Therefore, the studies included in this review were assessed based on the following questions;
i.Were the search filters and strategies described sufficiently in details which is essential for reproducibility?
ii.Were the test search terminologies used in the review derived objectively?
iii.Was a well designed and maintained records set for references?
iv.Were the retrieved results reviewed by more than two researchers and experts?
v.Did the experts ensure a clear inclusion criteria for the references?
vi.Did the research ensure an optimum confidence intervals for the overall review performance?
