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MOD003507 :principles and practices of marketing

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MOD003507 Principles and Pract ...

Answer: Introduction: The study is aimed at analyzing the effectiveness of CRM (customer relationship management) and promotional strategies used in BMW which is one of the rarest automobile manuf ...

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MOD003507-Promotional Strategi ...

Answer: Introduction  A proper relationship between a customer and an organization is utmost important to create a high level of customer satisfaction. Most of the business organizations conc ...

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MOD003507-Branding and Interna ...

Answers: Introduction  Branding is a marketing term and it means a collection of images and concepts that show a product or company. Branding is important as it can serve to help the people t ...

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MOD003507 Principles and Pract ...

Answer: Introduction: The report is prepared to evaluate the effectiveness of customer relationship management techniques of chosen organization that is Radisson Blu Edwardian Hotels. Radisson Blu ...

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MOD003507 Principles and Pract ...

Answer: Introduction  In the contemporary world of business, firms are concerned with establishing measures to brand itself with the market and gain considerable competitive advantage over ot ...

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MOD003507: Principles and Prac ...

Answer: (1) Tesco is a leading retail organization in UK. It operates in the global retail industry with huge number of customers. They sell their own product under the brand name Tesco. This is th ...

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MOD003507-Marketing in Travel ...

Answer: Introduction: Travel and tourism is an important economic activity in a majority of the countries across the globe. Travel and tourism industry has a significant impact on the growth and d ...

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MOD003507 Object Modelling: Co ...

Answer: 1. Functional and Non Functional Requirements 1.1. Functional Requirement Main Control   - 1.1. Parking guidance 1.2. Parking counter system 1.3. Parking space protecto ...

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MOD003507-Principles and Pract ...

Answer: Brief Background Tesco PLC is the largest Grocery and general merchandize retail outlet which is based in the UK. The company has more than 6000 stores and serves approximately more than 1 ...

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MOD003507-Principles and Pract ...

Answer: Background M&S firm is a UK based organization that has the great brand image of quality and reliability, with the support of high quality product and trained staff. The M&S has a ...

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MOD003507 Principles and Pract ...

Answer: Introduction The paper reflects upon the implementation of SOSTAC strategy in the retail business located in the UK. Most of the organizations use this particular strategy to gain profitab ...

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MOD003507 Principles and Pract ...

Answer: Introduction  This particular study is reflecting the portfolio of The Gym Group in the United Kingdom which is a 24*7 no-contract fitness club chain. The company was first founded in ...

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Principles and Practices of Marketing

Marketing is a critical business function for most for-profit and non-profit organisations. Marketing is a general procedure that encompasses product development and design, promotion, and customer service. Much of the marketing function revolves around a few fundamental principles, strategies, and tactics. The marketing mix, also known as the four P's of marketing, is one of the most basic elements of marketing. The 4 P's are based on the idea that marketing efforts should be focused on the synergy of someone's products, place of distribution, price, and promotion. Someone's goods and service offerings are what they want consumers to purchase. The process of getting goods to people is referred to as distribution. When combined with the benefits of their product, price contributes to the perceived value of consumers. The use of various communication tools to attract targeted customers and generate purchasing activity is referred to as promotion. Much of marketing in 2013 is based on the principle of developing long-term customer relationships. Companies understand that it is much more expensive to promote and attract a new customer than to satisfy an existing one. CRM, or customer relationship management, is a relatively new concept that combines customer loyalty goals with database technology. Someone can build stronger, more loyal relationships with your customers by gathering data on them and targeting their top customers with targeted promotional offers. Businesses frequently emphasise the promotional aspect of marketing, but market research is critical to a successful marketing system as a whole. The market analysis uses numerous data-gathering methods and research instruments to learn about someone's target market's requirements and core interests. The more they know about the people they want to reach, the better equipped they will be to create beneficial solutions and actively promote them. The use of advertising, public relations, selling, and direct marketing to attract, sell to, and retain customers is referred to as a promotional mix. Paid advertising is used by businesses to present creative, value-oriented messages that highlight benefits such as top products, excellent service, environmentally responsible behaviour, or nutritious food. Public relations encompasses both intentional and unintentional methods of generating public goodwill. Public relations tactics include press releases, media coverage, and event participation. Direct marketing and selling are more interactive promotional methods that involve directly presenting the value of a product or service to customers and eliciting an immediate response.

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MOD003507-Principles and Practices of Marketing

Assignment Question Task 1 You are working as a marketing consultant and have been asked to undertake research into the promotional tactics of a tourism or health provider of your choice. Information is required on the practical promotional mix policies undertaken by the company. Your research should form part of a portfolio and could take the form of written summary, videos (provide hyperlink), ...

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MOD003507 Principles and Practices of Marketing

You are a marketing consultant. Your corporate client has been undertaking research into the promotional tactics of UK based fashion retail and banking providers. They now wish to assess the viability of introducing one of those companies to a different country, outside of the UK, where they do not currently operate. The company CEO has asked you to select a company you have researched, and prepar ...

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MOD003507 Principles and Practices of Marketing

Question: Task You are a marketing consultant. Your corporate client has been undertaking research into the promotional tactics of UK based grocery supermarkets. They now wish to assess the viability of introducing one of those companies to a different country, outside of the UK, where they do not currently operate. The company CEO has asked you to select a company you have researched, and prepa ...

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MOD003507 Principles and Practices of Marketing

Question: WRITING YOUR ASSIGNMENT: • This assignment must be completed individually. • You must use the Harvard referencing system. • Your work must indicate the number of words you have used. Written assignments must not exceed the specified maximum number of words. When a written assignment is marked, the excessive use of words beyond the word limit is reflected in the acade ...

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MOD003507 Principles and Practices of Marketing

Question: WRITING YOUR ASSIGNMENT: • This assignment must be completed individually. • You must use the Harvard referencing system. • Your work must indicate the number of words you have used. Written assignments must not exceed the specified maximum number of words. When a written assignment is marked, the excessive use of words beyond the word limit is reflected in the academi ...

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