The Impact of 'Be Clear on Lung Cancer' Campaign on Respiratory Health

Concepts of Health and Well-being used by the 'Be Clear on Lung Cancer' Campaign

The campaign started with print advertising resources such as posters, leaflets etc. which were distributed to GP surgeries, pharmacies and other local settings. This was followed up by advertising on TV, Social media and radio.

The key campaign messages were:

• If you’ve had a cough for 3 weeks or more, tell your doctor.
• If you get out of breath doing things you used to be able to do, tell your doctor. With the following secondary messaging:
• Getting out of breath could be a sign of heart or lung disease, including cancer. Finding it early makes it more treatable, so don’t ignore it, tell your doctor.

ASSIGNMENT QUESTION

Green et al. (2015) state that health is a contested term that can mean different things to different people. With this in mind, write an essay answering the following question.

‘To what extent, do the concepts of health & well being used by the ‘Be Clear on Lung cancer’ campaign have an influence on the respiratory health of individuals in the community, and what factors may impact upon the campaign’s success?

Assessment Criteria

• Knowledge and understanding of concepts and theories of health & wellbeing from a holistic perspective.
• Ability to engage in analysis and application of health wellbeing theory and practice, to identify and examine factors influencing the health and wellbeing of target population

Points to include

The essay will use a standard format of introduction, main body and conclusion.

The essay will demonstrate a clear understanding of concepts of health & well-being and their application to the health promotion campaign.

The analysis should examine the concepts of health & well being used by the campaign and the potential impact on respiratory health (Concepts of health may include definitions of health, approaches or models of health). The essay will include discussion the holistic approach to health promotion and factors that influence the health of an individual. The analysis of the concepts of health used by the campaign and the influences on health will lead to a discussion on the challenges of implementing the Be Clear on Lung Cancer campaign successfully.

Throughout the essay, you MUST focus your answer on concepts of health & well-being used by the intervention campaign, ‘Be Clear on Lung Cancer’.

Support all discussions with relevant evidence e.g. examples, explanations, primary data. This should come from a range of quality academic sources.

Exceptional management of learning resources, with a higher degree of autonomy/ exploration that clearly exceeds the brief. Exceptional structure/accurate expression. Demonstrates intellectual originality and imagination. Exceptional team/practical/professional skills. With some additional effort, work may be considered for internal publication

Outstanding information base exploring and analysing the discipline, its theory and ethical issues with clear originality and autonomy

Outstanding management of learning resources, with a degree of autonomy/exploration that clearly exceeds the brief. An exemplar of structured/accurate expression.

Demonstrates intellectual originality and imagination. Outstanding team/practical/professional skills

Excellent knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy

Excellent management of learning resources, with a degree of autonomy/exploration that may exceed the brief. Structured/accurate expression. Very good academic/ intellectual skills and team/practical/professional skills

Good knowledge base; explores and analyses the discipline, its theory and ethical issues with some originality, detail and autonomy

Good management of learning with consistent selfdirection. Structured and mainly accurate expression.

Satisfactory knowledge base that begins to explore and analyse the theory and ethical issues of the discipline

Satisfactory use of learning resources. Acceptable structure/accuracy in expression. Acceptable level of academic/intellectual skills, going beyond description at times. Satisfactory team/practical/professional skills. Inconsistent self-direction