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2004MKT Consumer Psychology Theoretical Analysis

Answer: Using the Social Stakeholder Model Canvas, critically analyse the extent to which your brand’s sustainability / CSR actions (identified in Assess 1), then discuss the impact on consumer ...

Course

2004MKT

Type

Assignment

Subject

Marketing

University

Griffith University

BUMN067H5 Buyer Behaviour

Question

Answered

Question

How A Brand Is Affecting Your Life.

Select a well-known brand that you like and have been “following”. This is not only limited to a brand that you might have bought before;

Explore how the brand is communicating with you between Tuesday 27th April and Monday 10th May 2021. Make notes about where you have seen the brand, e.g. social media (Instagram, Twitter, TikTok, etc.), email (your Inbox), website, video messages (TV, YouTube, etc.); and

Write your assignment using the instructions provided below.

1. Provide extensive evidence of valid and reliable, academic and non-academic sources of data, information and knowledge (including concepts, theoretical frameworks and theory about international and global marketing). Word count N/A

2. Describe the type and nature of the interactions between the brand and yourself during the first two weeks of term. Highlight the main messages from the brand and examine them in detail, while reflecting about their impact on you / your psychology.  Think about the brand communication objectives (think, feel and do) and how effectively the various tactics, techniques and tools worked with you, or not.  Note: This part can be written in the first person. The Word count 400
 
3. Examine the way in which you received and processed the information provided by the brand through its communication efforts. Apply critically notions like perception, the self, motivation, learning, etc. to explain how you responded to brand stimuli, and why. Use concepts, theories and theoretical frameworks to clarify your thinking, accordingly. The Word count 1000
 
4. Building on the material discussed in the previous section, provide a full account of your reactions to the brand communications: Thinking, feeling and/or doing. Refer to the different aspects of decision making in order to frame your specific behaviour as a result of some selected communication from the range explored during the afore-mentioned two-week period. The Word count 600
 
5. Use appropriate formats and styles for the delivery of data, information and knowledge. Please remember that visuals e.g. pictures, charts, infographics, etc. do not add to the word count. Apply appropriate independent thinking as well as critical analysis for an undergraduate (level 5) module. The word count N/A

BUMN067H5 Buyer Behaviour

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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2004MKT Consumer Psychology Theoretical Analysis

Answer: Using the Social Stakeholder Model Canvas, critically analyse the extent to which your brand’s sustainability / CSR actions (identified in Assess 1), then discuss the impact on consumer’s decision-making. Some questions to kick start your thinking: Key questions to commence yo ...

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