MAR026-3 Crisis Management and Communication

On completion of this unit you should be able to:

1.Demonstrate the following knowledge and understanding: Of how crises develop and the response strategies that organisations develop

2.Demonstrate the following skills and abilities: Apply theories and models to the critical analysis of crisis management and communication

What am I required to do in this assignment?

Assessment 2:

• Conduct a stakeholder analysis in relation to the following crisis: bomb scare in Luton airport
• On what basis would you prioritise the various stakeholder groups
• What crisis response strategies would you recommend and why?
• You will be required to research and produce a 500 word Press Release to at least one stakeholder group

What do I need to do to pass? (Threshold Expectations from UIF)

• Apply understanding of crisis management to specific scenarios
• Reflect on and evaluate learning

How do I produce high quality work that merits a good grade?

We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

How does assignment relate to what we are doing in scheduled sessions?

• Crisis communication
• Crisis response strategies

How will my assignment be marked?

Your assignment will be marked according to the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and estimate your grade before you submit.

level of knowledge of the topic.  Addresses part of the task. Some errors / omissions in content/ theory.  Inconsistent application of some correct theory/principles/concepts

Breadth, depth & integration of literature/examples into work/interview is appropriate to the context and attempts to be consistent. Very good... PR RELATIONS AND MEDIA insight & application.

Breadth, depth & integration of literature/examples into work/ INTERVIEW is appropriate, but not consistently applied.

Level of discussion (VERBAL & WRITTEN) /analysis/ critical evaluation &/or reflection but more ideas/points could be addressed /developed further.

Level of discussion (VERBAL & WRITTEN) /analysis/ critical evaluation &/or reflection & a few ideas/points could benefit from further development &/or evaluation/comparison.

Level of discussion (VERBAL & WRITTEN) /analysis/ critical evaluation &/or reflection clearly developing points in the appropriate way with thorough consideration of all possibilities.

The best work will be highly developed and focused and attempts a holistic treatment of the task/problem.