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EAE7501A Entrepreneurship and Innovation

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Answered

Question:

You are required to utilise the knowledge and skills gained through the module to generate an idea for a ‘new’ venture, evaluate its possibility for ‘success’ and reflect on your learning. This could be for a business or social enterprise.

Note: There may also be an opportunity to develop a ‘new’ business unit within an existing organization or start-up. However, this must be discussed and agreed with the tutor in advance and relate to a business the student is working in or on.

This will require you to:

  • Use appropriate frameworks discussed during the module to generate potential ‘business’ ideas.
  • Develop one of those into a potential ‘business’ opportunity and present it in the form of a ‘Lean Canvas’.
  • Apply appropriate approaches to ‘Research’ the potential opportunity and re-evaluate your original ‘Lean Canvas’, with a clear indication of whether it is feasible.
  • Critically evaluate the ‘Lean Start Up Approach’ and reflect on what you have learnt about successful entrepreneurship and innovation. In doing so consider what other factors are critical beyond the ‘Lean Start Up’ Approach.

Output:

This is one cohesive piece of work, for which you will be awarded ONE MARK, however the table below indicates the relative importance of the sections.

Indicative Output Indicative Weightage

  • Business Concept – one paragraph summary and Lean Canvas – one page
  • Research,
  • Evaluation
  • Go/No Go Decision
  • Critical Reflection on learning 30%

Assessment Criteria:

At the highest level there is no ‘perfect solution’. However higher marks will be awarded based on the following criteria:

  • Clarity of depiction of business idea and Lean Canvas
  • Level of understanding of entrepreneurship & innovation
  • Range, quality and scope of research
  • Effective analysis of original concept
  • Clarity and evidence behind decision to pursue or not
  • Quality of reflective learning from the activity about successful entrepreneurship and innovation
  • Application of Theory to Practice and use of academic frameworks
  • Evidence of synthesis and clarity of discussion
  • Work is clearly organized, structured and presented in a cohesive style, with a logical flow
  • Appropriate use of tables, diagrams and referenced correctly.
  • Creativity in approach and presentation.

Please read the guidance on ‘Your assignment results and how to improve them’. At the highest level it is imperative that you demonstrate a deeper insight of the subject through wider independent reading and authority over the subject matter.

Notes:

  1. Further detailed guidance explaining the terms above will be given throughout the course of the module.
  2. The course work will contribute 100 per cent of the overall module assessment, it  should comprise no more than 2,000 words excluding cover page, illustrations, tables and appendices (max eight pages).

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