Questions Question 1 Explain the influence of children on family buying roles and decision-making with particular reference to one of the European structures, and using some offerings as examples. Question 2 Describe cultural production systems in relation to the concept of beauty as portrayed by the cosmetics industry.
Question 3 Examine the components of ‘habitual’ decision-making in the context of a product category of your choice.
Question 4 Describe classical operant conditioning and indicate how marketers can apply this behavioural learning theory in their work.
Question 5 Clarify the workings of sensory systems and the role of perceptual selection in providing opportunities to brands.
Question 6 Elaborate on the significance of global consumer culture with regards to the existence, or otherwise, of an ‘ethical’ consumer.