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Market Analysis Report: Recommended Product, Country, and Market Segmentation

Macro-Environmental Analysis (PESTEL)

Your task is to produce a report on their behalf answering the following questions: 

1.Recommend a product or service and a country and provide a macro-environmental analysis (PESTEL) explaining the possible opportunities as well as threats your client could face within the market of your recommended country and provide possible solutions. 

2.Critically assess three modes of market-entry that could be suitable to your client. Out the three options, make a recommendation with justification as to the most appropriate one. 

3.Applying the concepts of market segmentation and targeting critically evaluate the potential target market of your client. 

4.Applying Porter’s generic strategy, explain how your client could gain competitive advantage by adopting one of the generic strategies in your recommended market 

You will need to critically explain the meaning of Market segmentation and Targeting in general terms and show how your client could target its customers effectively. Also explain the potential target customers with justification. 

First of all, explain Porter’s generic strategies. Choose one of the generic strategies and critically analyse why it will be the best suited strategy for your client to pursue within the chosen market compared to the other generic strategies.  


Summarise the key points you have covered. You do not need to introduce anything new

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