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MG625 Leading And Managing Change

Question

Answered

Questions:

This assignment tests the following Learning Outcomes for the module:
Understand the strategic and operational importance of change in organisations
Critically evaluate change management theory, strategies and tactical options
Critically assess the key areas of organisational and individual resistance to change
Understand change within the context of organisational leadership and business strategy

Read the case study on the changes that have taken place at IBM and prepare a report (with references) to the company on how the company planned and implemented the change.
In doing this, include answers to the following two questions.  Each question carries equal marks.
1.    Either
 
2.     (i) Draw up a Cultural Web diagram for the organisation before and after Gestner took over and implemented change and describe the main differences and implications for change.
   (ii) Draw a change kaleidoscope for the organisation at the point at which Gestner took over.   Using this model (Balogun and Hope-Hailey), discuss the change options available to him at that point.

3.    What theories are you aware of that would explain the steps Gestner might have taken to help to overcome resistance to change?
 
People management
IBM was traditionally a non-unionized organization. In fact the corporation was accused of being anti-union — but most of its staff seemed to like it that way. An ACAS survey in 1977 showed that only 49 per cent of the company’s British employees wanted a union, with 91 per cent saying they would refuse to join if there were one. For half a century its culture was strongly based on lifetime employment and excellent working condi-tions. The company did not possess a formal system of employee relations as such: the nature of the employ-ment relationship was implicit in the corporation’s human resource policies. Need e (1994 p332) des¬cribes these as taking the form of:
•    A sophisticated system of human resource planning, recruitment and training.
•    A system of lifetime employment in which staff changed their jobs as and when required by the organization.
•    Equal status for all IBM employees in terms of fringe benefits, staff restaurants and other
facilities, although company cars were restricted to senior management and some sales staff.
 

MG625 Leading And Managing Change

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HAT202 The Hospitality and Tourism Market

Tasks: Assessment DescriptionYou are to collate a business portfolio for your chosen hospitality or tourism business. You are not able to use the business from assessment 2. Your portfolio should include coverage of all elements of the business and must include a future Integrated Marketing Campa ...

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