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·The word limit is 2,000 words. If you exceed the word limit (excluding references and administrative sections) your grade will be penalised.
·To Pass Assignment 1 you MUST Achieve ALL the Pass Criteria outlined on the score sheet.
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Read ALL Instructions on this Page and review the Pass, Distinction, Merit and Referred Criteria attached to meet the criteria and tasks correctly. Your work should be neatly typed and bonded. Presentation is important and evidence of quality and business ethics.
LO1: Explain the role of marketing and how it interrelates with other functional units of an organisation.
Assignment Brief and Guidance:
You are applying for the role of Marketing executive of a company. You can choose whichver company you wish to work for, as long as it is based in Vietnam. Follows are some recommendations:
1.Asda 2. B & Q
3.Tesco 4. Next
5.Primark 6. British Airways
7.Marks and Spencer 8. Currys
As part of the recruitment process, you are required to write a report which demonstrates the concept of Marketing as well as its important role in the chosen company. Moreover, you will have to explain how marketing interrelates with other functions within that company.
Specifically, you will have to write a report which covers the following tasks:
Task 1 How do you understand the following concept about Marketing? Explain it by referring to real-world example (choose an organisation and research and use facts about the organisation.
Give your own opinions about the given definition of Marketing and use a marketing case in real-life as an example to further explain the definition.
Task 2 Discuss 3 current trends and 3 possible future trends of Marketing
·Discuss three current Marketing trends in the world you know about.
·Discuss three Marketing trends that you think will grow in the near future.
Task 3 Explain and analyse the role and responsibilities of a Marketing Department in the context of the given company:
·Explain and analyse the structure and operations of marketing departments
·Explain and analyse marketing processes that include analysis, strategic planning and the marketing mix
·Explain and analyse the different roles of marketing within both a B2C and B2B context.
Task 4 Explain and analyse how Marketing influences and interrelates with other functional departments of your company
·Explain and analyse the different roles of business units and the interrelationships between these functional units and marketing
1.Carrying out the command in P1, P2 to EXPLAIN which means to give account of the purposes or reason.
2.Carrying out the command in M1, M2 to ANALYSE which means Present the outcome of methodical and detailed examination either:
● Breaking down a theme, topic or situation in order to interpret and study the interrelationships between the parts and/or
● Of information or data to interpret and study key trends and interrelationships.
Analysis can be through activity, practice, written or verbal presentation
3.Carrying out the command in D1 to EVALUATE which means Work draws on varied information, themes or concepts to consider aspects, such as:
● Strengths or weaknesses
● Advantages or disadvantages
● Alternative actions
● Relevance or significance.
Students’ inquiries should lead to a supported judgement showing relationship to its context. This will often be in a conclusion. Evidence will often be written but could be through presentation or activity.