GUPTA, A.K., RAJ, S.P. AND WILEMON, D.,
A Model For Studying R&D. Marketing Interface In The Product Innovation Process
In-text: ((Gupta, Raj, and Wilemon 1986))
Your Bibliography: Gupta, A.K., Raj, S.P. and Wilemon, D., 1986. A model for studying R&D. Marketing interface in the product innovation process. The Journal of Marketing, pp.7-17.