Introduction:

Entrepreneurs play a vital role in the economy and new market development. The proposal allows you to explore the theory of entrepreneurship alongside your behaviours and characteristics, your role, the USPs of the product/service, sources of finance, route to market and external support that you may need. The organisation from your first assignment have agreed to financially support your idea and will allow you to use their platform to raise the funds. Following feedback from the panel they would like to see greater detail to assess how you will take your idea further.

Completion of this assignment will address the following learning outcomes:

1 Appraise the theories and practice of entrepreneurship, enterprise and innovation.

2 Investigate opportunities for entrepreneurial activity in the local, national and global economies for start-up and existing organisations.

3 Explore the behaviours, characteristics, competencies and personalities of a range of entrepreneurs and evaluate against students’ own behaviours, characteristics, personality and competencies to assess their potential as an entrepreneur.

4 Evaluate internal and external factors affecting the development and creation of an entrepreneurial culture.

5 Analyse and discuss the process of a business start-up from conception to execution. 6 Evaluate the impact impacting on the growth and sustainability on an idea, innovation or creative solution

Task

Create a 3,000 word proposal report detailing your idea and using CrowdCube as your chosen finance option. The minimum raise is £50,000. The proposal is an opportunity to demonstrate how your new product or service could be feasible and progress. The proposal will be read by the team at CrowdCube before putting your pitch live for investment and should cover learning outcomes 1, 2, 3, 4, 5 & 6. 

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