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Assessment type: Individual Report  Assignment Briefing: In this assessment discuss how you will critically evaluate the client’s brand by utilizing your knowledge and interpretation of the consumer decision making process to develop more effective marketing activities. You are required to critically evaluate how the brand’s marketing activities can influence the buyer decision making process at each (and every) of the 5 stages while using to the theoretical concepts and models from this module In additional, reflect on how your understanding and interpretation of the buyer decision-making process might influence your recommendations for the brand. Similar to the first assessment where you critically evaluate the brand with psychological factors, in this assignment you need to highlight how sociocultural factors influence every stage of the buyer decision making process; this can be achieved with the use of theoretical concepts supported by plenty of examples related to the selected brand. All arguments made should be evidenced and well-justified. Case study/Client Brand: Subang Jaya Medical Centre:

INTM020CL Buyer Behaviour Analysis the Psychology of Buying

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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ENT203 Marketing for Entrepreneurs

Question: Case: In the present corporate world, technology has reshaped the business perspective as our life now is much different from that of our forefathers (Juntunen et al., 2019). The invention and use of electronic devices and the internet have not only increased but has become a necessity ...

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The dramatic growth in information and communications technologies in the 1990s had led to the explosive growth of E-commerce. E-commerce refers to the type of business where buying and selling of products or a service is conducted through electronic transactions. This new business environment provi ...

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Humanities

Conduct an Industry and Market analysis for your company (or a company with which you are very familiar)  1.0 Situation Analysis       (approx. 1500 words) o Macroenvironment (at least three variables) o Company (identify strengths and weaknesses) o Competitors (ju ...

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BSTR301 Business Strategy

Question: What is Strategic Management Process? Each group is required to complete a report on evaluating the strategic management process of a hotel located in Australia or overseas. The size of the hotel may be medium to large with a three star rating and above. Guidelines to complete this asses ...

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