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Element 1: Marketing Strategy for product / organisation - 60% L03, L04, LO5 Submission Week 7 1,500 For element 1, you are to create and analyse a marketing strategy for a given product or a service that would be accepted for a new market. In doing so, you would be evaluating the theories and models relevant to a given or chosen situation in creating a suitable marketing strategy, not forgetting to take on board the principles of sustainable marketing and social responsibility issues impacting on global businesses .

Element 1 Marking Criteria: 

Assessment criteria Maximum Marks Introduction and Background —The introduction should include among others the following information. The purpose of the plan, what the marketing plan aims to achieve and the background of the organisation including the mission and vision. 10% Analysis of the organisation's current situation using the relevant marketing theories and models 30% Evaluation and Critical Discussions of the internationalisation theories and the market entry issues. 30% Application of the relevant theories and concepts to the relevant marketing mix to be discussed 20% Presentation style and format, Professionalism and contribution to group work.

N55B Global Marketing

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