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DMKT5008 Digital Marketing References

AKAR, E. AND TOPçU, B.

An Examination Of The Factors Influencing Consumers' Attitudes Toward Social Media Marketing.

In-text: ((Akar,2011))

Your Bibliography: Akar, E. and Topçu, B., 2011. An examination of the factors influencing consumers' attitudes toward social media marketing. Journal of Internet Commerce, 10(1), pp.35-67.

ANANTHARAMAN, L. AND SRIDHARAN, M.R.

Evolving An Industrial Digital Ecosystem: A Transformative Case Of Leather Industry.

In-text: ((Sridharan,2018))

Your Bibliography: Anantharaman, L. and Sridharan, M.R., 2018. Evolving an Industrial Digital Ecosystem: A Transformative Case of Leather Industry. In Data Science Landscape (pp. 247-272). Springer, Singapore.

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Pages : 12 | Type : Essay

Questions: 1.Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies? 2.Analyse the internal and external influcence on corporate objectives and strategy? 3.Demonstrate the need for flexibility in strategic management and the practical limits of quantifying corporate strategy?     Answers: Introduction The WM Morrison Supermarket Plc. Is a United Kingdom...

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FDMT4027 Finacial Decision Making For Travel And Tourism  

Pages : 10 | Type : Essay

Question: Discuss about the Proposition of Conceptual Framework.     Answer: Introduction The report is about making a financial decision relating to various aspects in which a UK company is selected as a base and then various decisions are made using the stated company. This report is a foreword to board of directors of the Thomas cook group which has a remarkable position in the travel and tourism industry.  It also criti...

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Written By : Mark     Posted On : Oct 03, 2018     Download : 0

BACON, D.

Special Issue Call For Papers: The “Work-Ready” Marketing Graduate.

In-text: ((Bacon,2016))

Your Bibliography: Bacon, D., 2016. Special Issue Call for Papers: The “Work-Ready” Marketing Graduate. Journal of Marketing Education, 38(1), pp.65-66.

BALTES, L.P..

Content Marketing-the Fundamental Tool Of Digital Marketing.

In-text: ((Baltes,2015))

Your Bibliography: Baltes, L.P., 2015. Content marketing-the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), p.111.

BSCM7062 Global Supply Chain Management  

Referencing Styles : Harvard | Pages : 2 | Type : Essay

Question: Learning outcomes assessed: At the end of a module students will be expected to be able to: 1. Critically evaluate the contemporary problems and challenges facing global supply chain management and logistics.2. Analyse and discuss current theories and best practice for successful management of complex international supply chains.3. Critically examine the concepts of managing transportation, inventory, resource scheduling and data flo...

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Written By : Alexander Anderson     Posted On : Jun 22, 2020     Download : 0

EMTH6013 Emerging Themes Spring 2019  

Referencing Styles : Harvard | Pages : 2 | Type : Essay

Question: Learning outcomes assessed: At the end of a module students will be expected to be able to: 1. Demonstrate a critical understanding of emerging themes as informed by research and the marketplace. 2. Critically analyse evolving trends in business management in order to provide robust strategic solutions to organisations. 3. Proactively source and apply research to inform operational and strategic decisions in different organisationa...

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Written By : Rizky Bintang Setiawan     Posted On : Jun 25, 2020     Download : 0

BARUCH, Y. AND HOLTOM, B.C.

Survey Response Rate Levels And Trends In Organizational Research.

In-text: ((Holtom,2008))

Your Bibliography: Baruch, Y. and Holtom, B.C., 2008. Survey response rate levels and trends in organizational research. Human relations, 61(8), pp.1139-1160.

BATRA, R. AND KELLER, K.L.

Integrating Marketing Communications: New Findings, New Lessons, And New Ideas.

In-text: ((Batra,2016))

Your Bibliography: Batra, R. and Keller, K.L., 2016. Integrating Marketing Communications: New findings, new lessons, and new ideas. Journal of Marketing, 80(6), pp.122-145.

CHEN, Y. AND YAO, S.

Sequential Search With Refinement: Model And Application With Click-stream Data.

In-text: ((Chen,2016))

Your Bibliography: Chen, Y. and Yao, S., 2016. Sequential search with refinement: Model and application with click-stream data. Management Science, 63(12), pp.4345-4365.

DILMPERI, A., KING, T. AND DENNIS, C.

Toward A Framework For Identifying Attitudes And Intentions To Music Acquisition From Legal And Illegal Channels. 

In-text: ((Dennis,2017))

Your Bibliography: Dilmperi, A., King, T. and Dennis, C., 2017. Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels. Psychology & Marketing, 34(4), pp.428-447.

EVANS, D.

Social Media Marketing: An Hour A Day.

In-text: ((Evans,2010))

Your Bibliography: Evans, D., 2010. Social media marketing: An hour a day. John Wiley & Sons.

FILL, C. AND TURNBULL, S.L.

Marketing Communications: Brands, Experiences And Participation.

In-text: ((Turnbull,2016))

Your Bibliography: Fill, C. and Turnbull, S.L., 2016. Marketing communications: brands, experiences and participation. Pearson.

HALLIGAN, B. AND SHAH, D..

Inbound Marketing, Revised And Updated: Attract, Engage, And Delight Customers Online.

In-text: ((Halligan,2014))

Your Bibliography: Halligan, B. and Shah, D., 2014. Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. John Wiley & Sons.

HARTEMO, M.

Email Marketing In The Era Of The Empowered Consumer. 

In-text: ((Hartemo,2016))

Your Bibliography: Hartemo, M., 2016. Email marketing in the era of the empowered consumer. Journal of Research in Interactive Marketing, 10(3), pp.212-230.

HARVEY, E.

Siding With Vinyl: Record Store Day And The Branding Of Independent Music.

In-text: ((Harvey,2017))

Your Bibliography: Harvey, E., 2017. Siding with vinyl: Record Store Day and the branding of independent music. International Journal of Cultural Studies, 20(6), pp.585-602.

HOLLIMAN, G. AND ROWLEY, J.,.

Business To Business Digital Content Marketing: Marketers’ Perceptions Of Best Practice. 

In-text: ((Rowley,2014))

Your Bibliography: Holliman, G. and Rowley, J., 2014. Business to business digital content marketing: marketers’ perceptions of best practice. Journal of research in interactive marketing, 8(4), pp.269-293.

HOWARD, M.M.

Unusually Cruel: Prisons, Punishment, And The Real American Exceptionalism.

In-text: ((Howard,2017))

Your Bibliography: Howard, M.M., 2017. Unusually Cruel: Prisons, Punishment, and the Real American Exceptionalism. Oxford University Press.

KELSEY, T.

Introduction To Search Engine Marketing And AdWords: A Guide For Absolute Beginners.

In-text: ((Kelsey,2017))

Your Bibliography: Kelsey, T., 2017. Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners. Apress.

KENT, R. AND BRANDAL, H.,.

Improving Email Response In A Permission Marketing Context. 

In-text: ((Brandal,2003))

Your Bibliography: Kent, R. and Brandal, H., 2003. Improving email response in a permission marketing context. International Journal of Market Research, 45(4), pp.489-506.

KIM, A.J. AND KO, E..

Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study Of Luxury Fashion Brand. 

In-text: ((Ko,2012))

Your Bibliography: Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486.

LANZ, L.H. AND CARMICHAEL, M.

Digital Marketing Budgets For Independent Hotels Continuously Shifting To Remain Competitive In The Online World.

In-text: ((Carmichael,2015))

Your Bibliography: Lanz, L.H. and Carmichael, M., 2015. Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World.

MARSHALL, J..

Agent-based Modelling Of Emotional Goals In Digital Media Design Projects.

In-text: ((Marshall,2018))

Your Bibliography: Marshall, J., 2018. Agent-based modelling of emotional goals in digital media design projects. In Innovative Methods, User-Friendly Tools, Coding, and Design Approaches in People-Oriented Programming (pp. 262-284). IGI Global.

MORAN, M. AND HUNT, B.

Search Engine Marketing, Inc.: Driving Search Traffic To Your Company's Website.

In-text: ((Hunt,2014))

Your Bibliography: Moran, M. and Hunt, B., 2014. Search engine marketing, Inc.: Driving search traffic to your company's website. IBM Press.

NETI, S.,.

Social Media And Its Role In Marketing.

In-text: ((Neti,2011))

Your Bibliography: Neti, S., 2011. Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), pp.1-15.

PACKER, R.

Social Media Marketing.

In-text: ((Packer,2011))

Your Bibliography: Packer, R., 2011. Social media marketing. The Art of Conversational Sales. WSI.

PAN, B.

The Power Of Search Engine Ranking For Tourist Destinations.

In-text: ((Pan,2015))

Your Bibliography: Pan, B., 2015. The power of search engine ranking for tourist destinations. Tourism Management, 47, pp.79-87.

PANCHOLI, J. AND ARSHED, N.

10 Exit: Failure And Success.

In-text: ((Arshed,2016))

Your Bibliography: Pancholi, J. and Arshed, N., 2016. 10 Exit: Failure and Success. Enterprise: Concepts and Issues.

PATTERSON, I.

Older Tourist Behavior And Marketing Tools Foreword.

In-text: ((Patterson,2017))

Your Bibliography: Patterson, I., 2017. Older Tourist Behavior and Marketing Tools Foreword. Older Tourist Behavior and Marketing Tools, pp.VII-VIII.

PULIZZI, J.

Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter, And Win More Customers By Marketing Less (p. 5).

In-text: ((Pulizzi,2014))

Your Bibliography: Pulizzi, J., 2014. Epic content marketing: How to tell a different story, break through the clutter, and win more customers by marketing less (p. 5). McGraw-Hill Education.

RYAN, D..

Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation.

In-text: ((Ryan,2016))

Your Bibliography: Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.

SAYERS, J.

Making Things And Drawing Boundaries: Experiments In The Digital Humanities.

In-text: ((Sayers,2018))

Your Bibliography: Sayers, J., 2018. Making Things and Drawing Boundaries: Experiments in the Digital Humanities. University of Minnesota Press.

SCOTT, D.M.

The New Rules Of Marketing And PR: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly

In-text: ((Scott,2015))

Your Bibliography: Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.

SHEEHAN, K.B.

E?mail Survey Response Rates: A Review.

In-text: ((Sheehan,2011))

Your Bibliography: Sheehan, K.B., 2011. E?mail survey response rates: A review. Journal of Computer?Mediated Communication, 6(2), pp.5-20.

SPILLER, L. AND TUTEN, T.

Integrating Metrics Across The Marketing Curriculum: The Digital And Social Media Opportunity. 

In-text: ((Spiller,2015))

Your Bibliography: Spiller, L. and Tuten, T., 2015. Integrating metrics across the marketing curriculum: The digital and social media opportunity. Journal of Marketing Education, 37(2), pp.114-126.

STELZNER, M..

2014 Social Media Marketing Industry Report. 

In-text: ((Stelzner,2014))

Your Bibliography: Stelzner, M., 2014. 2014 Social Media Marketing Industry Report. Social media examiner, pp.1-52.

TENNANT, L.

From Independent Record Shops To The Internet: Recorded Music Communities In The Digital Age(Doctoral Dissertation, Auckland University Of Technology).

In-text: ((Tennant,2016))

Your Bibliography: Tennant, L., 2016. From Independent Record Shops to the Internet: Recorded Music Communities in the Digital Age(Doctoral dissertation, Auckland University of Technology).

TUTEN, T.L. AND SOLOMON, M.R.

Social Media Marketing.

In-text: ((Solomon,2017))

Your Bibliography: Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.

WEDEL, M. AND KANNAN, P.K.

Marketing Analytics For Data-rich Environments. 

In-text: ((Wedel,2016))

Your Bibliography: Wedel, M. and Kannan, P.K., 2016. Marketing analytics for data-rich environments. Journal of Marketing, 80(6), pp.97-121.

WESLEY, D. AND BARCZAK, G.

 Innovation And Marketing In The Video Game Industry: Avoiding The Performance Trap.

In-text: ((Barczak,2016))

Your Bibliography: Wesley, D. and Barczak, G., 2016. Innovation and marketing in the video game industry: avoiding the performance trap. CRC Press.

WU, T.,.

Pokémon Go: Marketing Implications For Mobile Video Game.

In-text: ((Wu,2017))

Your Bibliography: Wu, T., 2017. Pokémon Go: Marketing Implications for Mobile Video Game. In Computing in Smart Toys (pp. 7-20). Springer, Cham.

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