In-text: ((Bacon,2016))

Your Bibliography: Bacon, D., 2016. Special Issue Call for Papers: The “Work-Ready” Marketing Graduate. Journal of Marketing Education, 38(1), pp.65-66.

In-text: ((Baltes,2015))

Your Bibliography: Baltes, L.P., 2015. Content marketing-the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), p.111.

In-text: ((Holtom,2008))

Your Bibliography: Baruch, Y. and Holtom, B.C., 2008. Survey response rate levels and trends in organizational research. Human relations, 61(8), pp.1139-1160.

In-text: ((Batra,2016))

Your Bibliography: Batra, R. and Keller, K.L., 2016. Integrating Marketing Communications: New findings, new lessons, and new ideas. Journal of Marketing, 80(6), pp.122-145.

In-text: ((Chen,2016))

Your Bibliography: Chen, Y. and Yao, S., 2016. Sequential search with refinement: Model and application with click-stream data. Management Science, 63(12), pp.4345-4365.

In-text: ((Dennis,2017))

Your Bibliography: Dilmperi, A., King, T. and Dennis, C., 2017. Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels. Psychology & Marketing, 34(4), pp.428-447.

In-text: ((Evans,2010))

Your Bibliography: Evans, D., 2010. Social media marketing: An hour a day. John Wiley & Sons.

In-text: ((Turnbull,2016))

Your Bibliography: Fill, C. and Turnbull, S.L., 2016. Marketing communications: brands, experiences and participation. Pearson.

In-text: ((Halligan,2014))

Your Bibliography: Halligan, B. and Shah, D., 2014. Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. John Wiley & Sons.

In-text: ((Hartemo,2016))

Your Bibliography: Hartemo, M., 2016. Email marketing in the era of the empowered consumer. Journal of Research in Interactive Marketing, 10(3), pp.212-230.

In-text: ((Harvey,2017))

Your Bibliography: Harvey, E., 2017. Siding with vinyl: Record Store Day and the branding of independent music. International Journal of Cultural Studies, 20(6), pp.585-602.

In-text: ((Rowley,2014))

Your Bibliography: Holliman, G. and Rowley, J., 2014. Business to business digital content marketing: marketers’ perceptions of best practice. Journal of research in interactive marketing, 8(4), pp.269-293.

In-text: ((Howard,2017))

Your Bibliography: Howard, M.M., 2017. Unusually Cruel: Prisons, Punishment, and the Real American Exceptionalism. Oxford University Press.

In-text: ((Kelsey,2017))

Your Bibliography: Kelsey, T., 2017. Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners. Apress.

In-text: ((Brandal,2003))

Your Bibliography: Kent, R. and Brandal, H., 2003. Improving email response in a permission marketing context. International Journal of Market Research, 45(4), pp.489-506.

In-text: ((Ko,2012))

Your Bibliography: Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486.

In-text: ((Carmichael,2015))

Your Bibliography: Lanz, L.H. and Carmichael, M., 2015. Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World.

In-text: ((Marshall,2018))

Your Bibliography: Marshall, J., 2018. Agent-based modelling of emotional goals in digital media design projects. In Innovative Methods, User-Friendly Tools, Coding, and Design Approaches in People-Oriented Programming (pp. 262-284). IGI Global.

In-text: ((Hunt,2014))

Your Bibliography: Moran, M. and Hunt, B., 2014. Search engine marketing, Inc.: Driving search traffic to your company's website. IBM Press.

In-text: ((Neti,2011))

Your Bibliography: Neti, S., 2011. Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), pp.1-15.

In-text: ((Packer,2011))

Your Bibliography: Packer, R., 2011. Social media marketing. The Art of Conversational Sales. WSI.

In-text: ((Pan,2015))

Your Bibliography: Pan, B., 2015. The power of search engine ranking for tourist destinations. Tourism Management, 47, pp.79-87.

In-text: ((Arshed,2016))

Your Bibliography: Pancholi, J. and Arshed, N., 2016. 10 Exit: Failure and Success. Enterprise: Concepts and Issues.

In-text: ((Patterson,2017))

Your Bibliography: Patterson, I., 2017. Older Tourist Behavior and Marketing Tools Foreword. Older Tourist Behavior and Marketing Tools, pp.VII-VIII.

In-text: ((Pulizzi,2014))

Your Bibliography: Pulizzi, J., 2014. Epic content marketing: How to tell a different story, break through the clutter, and win more customers by marketing less (p. 5). McGraw-Hill Education.

In-text: ((Ryan,2016))

Your Bibliography: Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.

In-text: ((Sayers,2018))

Your Bibliography: Sayers, J., 2018. Making Things and Drawing Boundaries: Experiments in the Digital Humanities. University of Minnesota Press.

In-text: ((Scott,2015))

Your Bibliography: Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.

In-text: ((Sheehan,2011))

Your Bibliography: Sheehan, K.B., 2011. E?mail survey response rates: A review. Journal of Computer?Mediated Communication, 6(2), pp.5-20.

In-text: ((Spiller,2015))

Your Bibliography: Spiller, L. and Tuten, T., 2015. Integrating metrics across the marketing curriculum: The digital and social media opportunity. Journal of Marketing Education, 37(2), pp.114-126.

In-text: ((Stelzner,2014))

Your Bibliography: Stelzner, M., 2014. 2014 Social Media Marketing Industry Report. Social media examiner, pp.1-52.

In-text: ((Tennant,2016))

Your Bibliography: Tennant, L., 2016. From Independent Record Shops to the Internet: Recorded Music Communities in the Digital Age(Doctoral dissertation, Auckland University of Technology).

In-text: ((Solomon,2017))

Your Bibliography: Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.

In-text: ((Wedel,2016))

Your Bibliography: Wedel, M. and Kannan, P.K., 2016. Marketing analytics for data-rich environments. Journal of Marketing, 80(6), pp.97-121.

In-text: ((Barczak,2016))

Your Bibliography: Wesley, D. and Barczak, G., 2016. Innovation and marketing in the video game industry: avoiding the performance trap. CRC Press.

In-text: ((Wu,2017))

Your Bibliography: Wu, T., 2017. Pokémon Go: Marketing Implications for Mobile Video Game. In Computing in Smart Toys (pp. 7-20). Springer, Cham.