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MCOM4040 :marketing and communications Assessment

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MCOM4040 Marketing and Communi ...

Answer: Introduction: This is to be stated that the communication plans play a major role in transforming a project into a job. It to be mentioned that dedicated project manager is assigned with t ...

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MCOM4040 Marketing and Communi ...

Answer: Introduction: Overview of the Metro Bank:  Metro Bank represents a retail bank launched in Holborn, United Kingdom in the year 2010. It is the first UK retail lender in a century and h ...

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MCOM4040 Marketing and Communi ...

Answer: Introduction Communication Plan is crucial in relation to the implementation in relation to the strategic plan. Strategic plans can be successfully implemented and commitment from that of ...

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MCOM4040 Marketing and Communi ...

Answer: Introduction  Overview of Body Shop  The Body Shop is an international organization that was founded in the year 1976 by Dame Anita Roddick. It is a British skin, beauty care, cos ...

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MCOM4040 Marketing and Communi ...

Answer: Introduction Marketing campaign refers to a set of activities used by a company to create awareness about an idea or to market a product or a service (Baker, 2016). Major objective of a ma ...

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MCOM4040 Marketing and Communi ...

Answer: Marketing campaign refers to a set of activities used by a company to create awareness about an idea or to market a product or a service (Baker, 2016). Major objective of a marketing campai ...

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MCOM4040 : Marketing and Commu ...

Answer: Explanation of the Promotional Mix Theory The promotional mix refers to promotional aspect of marketing mix and consists of the advertising, personal selling and sales promotion (Buil, De ...

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MCOM4040 Marketing and Communi ...

Answer: This report focuses on the marketing concept of Travel Lodge, then deliberate on the production and product orientation highlighting the advantages and disadvantages. Furthermore, this repo ...

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MCOM4040 Marketing and Communi ...

Answer: Introduction Overview of the Company The Body Shop is a leading cosmetic company operating mainly the in the regions of United Kingdom (UK). The specialization of the company can be seen in ...

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MCOM4040 Marketing and Communi ...

Answer: This report is developed in relation to Travelodge which is a hotel growing in the UK that provides accommodation services to business segment people and tourists in major cities around the ...

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MCOM4040 Marketing and Communi ...

Answer: Purpose of the Report:  The report provides an insight into the marketing and communications of Subway. The report commences with a focus on the evolution of marketing with a mention ...

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MCOM4040-Marketing and Communi ...

Answer: 1. Importance of Marketing Campaign  Marketing campaigns represents the ideal means in reaching the clients, customers and the leads. This acts as a game changer move that enables sec ...

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MCOM4040 - marketing and communications Assessment Answers

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Referencing Related to MCOM4040 marketing and communications Assessment

CHEN, Y., WANG, Y., NEVO, S., JIN, J., WANG, L. AND CHOW, W.S.

IT Capability And Organizational Performance: The Roles Of Business Process Agility And Environmental Factors

In-text: ((Chen, Wang, Nevo, et al. 2014))

Your Bibliography: Chen, Y., Wang, Y., Nevo, S., Jin, J., Wang, L. and Chow, W.S., 2014. IT capability and organizational performance: the roles of business process agility and environmental factors. European Journal of Information Systems, 23(3), pp.326-342.

FLEISHER, C.S. AND BENSOUSSAN, B.E.

Business And Competitive Analysis: Effective Application Of New And Classic Methods.

In-text: ((Fleisher, and Bensoussan, 2015))

Your Bibliography: Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective application of new and classic methods. FT Press.

PIKE, S.

Destination Marketing: Essentials

In-text: ((Pike, 2015))

Your Bibliography: Pike, S., 2015. Destination Marketing: Essentials

BANK, M.

Metro Bank Annual Report

In-text: ((Bank, 2016))

Your Bibliography: Bank, M., 2016. Metro Bank Annual Report 2016. © Metro Bank.

LI, J. AND YU, H.

An Innovative Marketing Model Based On AIDA:-A Case From E-bank Campus-marketing By China Construction Bank

In-text: ((Li, and Yu, 2013))

Your Bibliography: Li, J. and Yu, H., 2013. An Innovative Marketing Model Based on AIDA:-A Case from E-bank Campus-marketing by China Construction Bank. iBusiness, 5(03), p.47.

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