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MCOM4040 Marketing And Communications  

Pages : 10 | Type : Essay

Answer: Introduction: Metro Bank has presented a different banking concept to Britain people as they are no longer required to book an appointment to get their requirements fulfilled at banks. It was launched in 2010 in London. Metro Bank offers services for the entire week from 8 AM. - 8 PM. It has revolutionized the banking industry and challenged major retail banks with exclusive specialties like high-standard customer service (Metrobankon...

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userWritten By : Mark     postPosted On : May 13, 2020     downloadDownload : 0
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MCOM4040 Marketing And Communications System  

Pages : 5 | Type : Essay

Answer: Introduction: This is to be stated that the communication plans play a major role in transforming a project into a job. It to be mentioned that dedicated project manager is assigned with the particular task of supervising all the important characteristics of the specific project, comprising the significant communication plan. It is evident that essentials of this particular communication, comprising the process and regularity, differ ...

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userWritten By : Mark     postPosted On : May 14, 2020     downloadDownload : 0

More Courses from Greenwich School Of Management

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MCOM4040 Marketing And Communications For Financial Conduct Authority  

Pages : 12 | Type : Essay

Answer: Introduction: Overview of the Metro Bank:  Metro Bank represents a retail bank launched in Holborn, United Kingdom in the year 2010. It is the first UK retail lender in a century and has a listing in the London Stock Exchange (metrobankonline.co.uk 2018). The Bank also known as the challenger ensures revolutionizing the banking sector and challenges the primary retail banks of UK with a customer service and customer centric focus....

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userWritten By : Mark     postPosted On : Jun 18, 2020     downloadDownload : 0
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MCOM4040 Marketing And Communications Spring 2018  

Pages : 5 | Type : Essay

Answer: Introduction Communication Plan is crucial in relation to the implementation in relation to the strategic plan. Strategic plans can be successfully implemented and commitment from that of different individuals can help the communications plan to be successful. Effective communication is dependent on the fact whether all the employees are aware of the importance of the plan (Belch et al. 2014). The purpose of the poster that is a marke...

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userWritten By : Mark     postPosted On : Aug 25, 2020     downloadDownload : 0
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MCOM4040 Marketing And Communications  

Pages : 10 | Type : Essay

Answer: Introduction  Overview of Body Shop  The Body Shop is an international organization that was founded in the year 1976 by Dame Anita Roddick. It is a British skin, beauty care, cosmetics and perfume organization. Currently, it offers more than 1000 products which are sold in more than 3049 owned and franchised stores globally in 68 nations. It is headquartered in East Croydon and Little Hampton. The Body Shop is possessed by B...

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userWritten By : Mark     postPosted On : Oct 27, 2020     downloadDownload : 0
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MCOM4040 Marketing And Communications  

Pages : 5 | Type : Essay

Answer: Introduction Marketing campaign refers to a set of activities used by a company to create awareness about an idea or to market a product or a service (Baker, 2016). Major objective of a marketing campaign is to reach wider audience and persuade them to buy a product or a service or to support an idea. Marketing campaigns are important as:- It helps in increasing sales. It helps in increasing awareness. It provides the company wi...

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userWritten By : Mark     postPosted On : Nov 03, 2020     downloadDownload : 0
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MCOM4040 Marketing And Communications  

Pages : 5 | Type : Essay

Answer: Marketing campaign refers to a set of activities used by a company to create awareness about an idea or to market a product or a service (Baker, 2016). Major objective of a marketing campaign is to reach wider audience and persuade them to buy a product or a service or to support an idea. Marketing campaigns are important as:- It helps in increasing sales. It helps in increasing awareness. It provides the company with competitive...

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userWritten By : Mark     postPosted On : Nov 19, 2020     downloadDownload : 0
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MCOM4040 : Marketing And Communications  

Pages : 5 | Type : Essay

Answer: Explanation of the Promotional Mix Theory The promotional mix refers to promotional aspect of marketing mix and consists of the advertising, personal selling and sales promotion (Buil, De Chernatony and Martinez 2013). The elements of the promotional mix are as follows: Advertising: This refers to the audio and the video form of marketing communication that involves an open sponsored non-personal message for promotion or sale o...

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userWritten By : Mark     postPosted On : Nov 26, 2020     downloadDownload : 0

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