On successful completion of the module, students will be able to:

Analyse and explain the benefits to organisations of strategic planning within the business environment and allow students to employ specific techniques, methods and models used in the assessment and evaluation of a given organisation’s strategy

analyse the external environment in which organisations exist and its effects on strategic planning;

Tabulate and analyse the relative strengths and weaknesses of a given business organisation; and identify and evaluate the appropriate strategic choices for a given organisation within a business context.

This module will allow the student to be able to analysze of the inter-related nature of the environment in which business organisations exist and the implications for the way they work. An introduction to models of industry analysis. An introduction to the main theoretical planning models. The use and application of financial information relevant to different groups of stakeholders. The implications and influence of cultural and ethical issues for strategic planning. The effective strategies for organisational competition and growth.

 Learning and Teaching Strategies

The module consists of lectures and in class case study reviews. Both of these aims to assist students in undemanding what strategy is, how it’s developed and implemented and have a clear differentiation between strategy and operational implementation.

Students should pre-read the selected chapters, prepare questions for in class discussions in order to clarify areas of uncertainty or clarity.

Students are also advised to start to think early in the semester what industry and company they would like to use for their reports.

The module consists of 10 lectures and workshops delivered over a 3-hour period. Typically, the first hour will be the formal lecture. The second and third hour will be used for group exercises, in class activities, writing workshops, question and answer sessions. The group work and activities will be focused on enhancing the lecture material in order to not only help you understand better the concepts and theories but also prepare for your written work.

These activities have been carefully selected to help insure all the objectives are better understood.

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