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BP304B Business Project

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Task:

1. Work through the scenario at the end of the document re: “what3words”. In the scenario,  the  background  to  a  new  app  development  and  its  application  is explored.  The  options  imply  a  complete  mindset  change  around  the  allocation and use of the personal address as we know it. The major advantage for such a change is perhaps hard to appreciate, but the advantages to the change would have a significant impact on people who are living in the shadows of the societies we inhabit; people who have no address and will perhaps look back on an entire life lived off the grid of advantages and opportunity.  
 
Your brief is to develop a business and marketing plan for the business to take it into the future by developing a business and marketing plan for selling the idea to the Chief Postmaster in your country.

BP304B Business Project

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Your task: 1. You will be randomly allocated a post code area from Australia (See Moodle / LMS for your postcode area) 2. Use Marketing Theory (from your textbook or e-journals) to identify the relevant criteria to use when describing the people living in this post code area. Use search terms like, ...

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Q

Identify the concept of corporate objectives and evaluate an organisation wiht information available in the public domain. Discuss marketing orientation concepts( the marketing concept the selling concept or production concept). Explain with examples whch concept the organisation follows. ...

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Q

Objective:  You will be assigned to a student team (typically four students). Teams will develop a marketing plan and presentation for a new branded COOKIE line in Canada. You are brand managers for Dare Canada (based in Kitchener, Ontario), and you have seen innovation in the Christie and Pres ...

View Answer
Q
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You will then evaluate and comment on the write-up of another class member, and submit a brief written critique to the instructor and the other student. Your critique should consider the following questions: Has the student evaluated the 5Cs in a thorough, clear manner? (5c's are: - Company: Product ...

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