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Question

Answered

Task

Written Reports

1) Corporate Analysis Report (CAR)

Select and analyze ANY organization or company in Vietnam. Exceptions may be made to a foreign company being selected with permission from the instructor.

Analyze the company’s:

  • History and “corporate brand” strategy in the global market
  • Global marketing strategies both in the national and the overseas market
  • Innovation in technology and changes in organizational culture while dealing with global businesses
  • Global standardization strategies in the areas of products, manufacturing, financing, and management
  • Human resource capacity capabilities
  • Organizational strength, competitive power and government relations
  • Intellectual property protection strategy, if any
  • Political Risk Management
  • Crisis management (i.e. War, Covid-19, Black Swan events)
  • Logistics, supply chain management, purchasing, warehousing and handling
  • Research & Development

2) Market Research Report (MRR)

Select and analyze ANY foreign country (NOT Vietnam) for which your organization or company will enter.

Each group will introduce the class to the practical side of venturing to a foreign country so that we can be culturally sensitive and aware of what’s expected when conducting business in that country. Areas your group might explore include:
  • What’s the cultural profile using the dimensions defined by Hofstede’s as a framework and how are these cultural dimensions exhibited in business practices? In particular, what cultural dimension of this country or region favors foreign investment?
  • What’s the political and economic history of the region, and how has that history shaped the current business environment?
  • What customs and traditions are observed that may make operating in the country more challenging or difficult compared with your own culture?
  • How attractive is the region to foreign investment beyond the cultural dimension listed in the first question?
  • What trade protectionist measures are in the place or is the country open to business and trade?
  • What Vietnamese companies, if any currently conduct business in that country, and what challenges have they met?
  • If there are no Vietnamese businesses in the country then select a firm from another country to analyze.
  • Is the country an attractive investment/business destination for your company? If so, explain why.

3) Capture Plan Report (CPR)

Develop specific strategies on how the company can enter the foreign country selected from the Market Research Report (MMR). 
 
Capture Plan Template attached as a guide to completing this task.

PGN122 International Business Management

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