You are Marketing Director for any company of your choice.
This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into practical direction for your company.
Your company is embarking on a Strategic Planning Process taking a 3-year view.
You are responsible for the strategic marketing part of the plan and in particular the area of future competitive advantage.You will be assessed on your ability to:
a. Critically evaluate the company’s current strategies for sustainable competitive advantage
b. Set out the desired competitive position 3 years from now
c. Offer clear recommendations on what the company needs to do to achieve that position
d. Write a logical, well-presented and accurately referenced piece of work
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