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MKTM028 Strategic Marketing

Question

Answered

Task:

Purpose of the Assessment
 
This assignment has been designed to allow students the opportunity to explore the underlying importance and application of marketing concepts to benefit a given organisation.

You are required to produce an essay that demonstrates your understanding of this key aspect of strategic marketing.
 
The essay should have:
• a sound theoretical and conceptual perspective, containing evidence of critical debate with reference to appropriate academic literature
• sound examination of STP and its application in industry, with evidence, showing an effective practical foundation
• generic management recommendations.

Learning Outcomes

On successful completion of the module, participants will be able to:

Knowledge and Understanding 
 
1. Justify, using robust practical and theoretical evidence, the application of marketing across a variety of orgainisational contexts

2. Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of business & management with the goal of enhancing long-term shareholder value.
  
Subject Specific skills
 
1. Synthesise complex organisational based information, together with dynamic external data into effective marketing lead strategies.

2. Demonstrate an ability to work effectively in a leadership role in order to carry out marketing tasks linking theory to practice
 
Key Skills
 
1. Make discriminating use of a range of learning resources in order to solve organisational marketing related problems

2. Communicate the solutions arrived at, and the thinking underlying them, in verbal and written form. 

MKTM028 Strategic Marketing

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APME59 Consumer Behaviour and Food Marketing

Task: Overview and learning outcomes assessed By engaging in the researching and writing of this essay, students are expected to develop and demonstrate: knowledge of consumer behaviour theories and models for understanding underlying purchasing mechanism; understanding of the range of facto ...

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MKT2065 Advertising

Marks will be awarded for using a professional (and creative) report format. · Use the template provided to collect information to prepare your brand profile · Create a report in MS Word or PowerPoint (or equivalent): 8 pages max, 1.25 spaced, 11 pt. font (Arial, Helvet ...

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Bk004e E marketing

instruction:Individual oral presentation: Present a 13 to 15-mininutes oral presentation supported with PowerPoint Slides based on your analysis of the Airbnb case study and your researched company in Assessment 1 of this course. Read the case study about Airbnb on page 8 and link your research resu ...

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International Marketing

LEARNING OUTCOMES ASSESSED – ALL FIVE:1.    Differentiate between internal, global and domestic marketing.2.    Examine the cultural environment of global markets.3.    Explore and assess global market opportunities.4.    Evaluate glo ...

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