Societal Marketing Challenges in Harley-Davidson

Discuss the societal marketing issues related to the business of Harley-Davidson, using concepts from Block 4, Reading 36 and information presented in the case study. In this process you should also reflect upon the strategic choices of Harley-Davidson that it has considered for responding to the societal challenges.

Question 2 AMENDED (changes have been highlighted in red):

Discuss the societal marketing issues related to Harley-Davidson, using concepts from Block 4, Reading 36 and information presented in the case study. Analyse the strategic choices considered by Harley-Davidson for responding to the societal challenges.

Question 3 ORIGINAL (changes have been highlighted in red):

Explain the concept of demand curve and the determinants/general factors that can influence the demand of a product/service, using concepts from Block 5, Reading 40. Informed by these concepts, and the information from the case study, discuss the determinants/factors that have the potential to affect the demand for Harley-Davidson bikes. AMENDED (changes have been highlighted in red):

Explain the concept of demand curve and the general factors that can influence the demand for any product/service, using concepts from Block 5, Reading 40. Discuss the specific factors that could affect the demand for Harley-Davidson bikes using concepts from Block 5, Reading 40 and information from the case.

Question 4 ORIGINAL (changes have been highlighted in red):

Explain the concept of market structure and the different types of market structures using information presented in Block 5, Reading 42. Drawing on these concepts and the information reported in the case study describe the market structure which best represent the market in which Harley-Davidson is operating.

AMENDED (changes have been highlighted in red):

Explain the concept of market structure and the different types of market structures using information presented in Block 5, Reading 42. Using these concepts and the information from the case study, analyse which of the market structures best represent the market in which Harley-Davidson is operating. (20 marks)

Question 1 ORIGINAL (changes have been highlighted in red):

This question asks you to identify and describe the product/service offered by Harley- Davidson, using concepts from Reading 31 in Block 4, particularly Sections 1, 2 and 3.

Start by stating what the product/service is, providing its details (5 marks are available for this part of the answer).

Then, offer a brief summary of the module concepts that you will use in your answer (5 marks are available for this part of the answer).

After this, using these module concepts, analyse the nature (tangible or intangible) and benefits of the product/service as they are presented in the case study (10 marks are available for this part of the answer).

You should use approximately 400 words for your answer to this question.

Question 1 AMENDED (changes have been highlighted in red):

This question asks you to identify and describe the product/service offered by Harley- Davidson, using concepts from Reading 31 in Block 4, particularly Sections 1, 2 and 3.

Start by explaining what a product is. Next state what product is offered by Harley Davidson. (5 marks are available for this part of the answer).

Then, offer a brief summary of the module concepts that you will use in your answer (5 marks are available for this part of the answer).

Apply your chosen module concepts to discuss the product(s) that Harley-Davidson is offering based on the case study. (10 marks are available for this part of the answer).

This question asks you to consider the societal marketing issues related to the business of Harley-Davidson.

Start your answer by explaining the societal marketing concept using information from Block 4, Reading 36 (5 marks are available for this part of the answer).

Then, apply the concepts from Reading 36 to identify and discuss the type of product/service (salutary, desirable, deficient and/or pleasing) that Harley-Davidson is offering (8 marks are available for this part of the answer).

You should also apply the concepts from Reading 36 to identify and discuss the strategic choices of Harley-Davidson that you think it has considered for responding to the societal challenges (7 marks are available for this part of the answer).

You should use approximately 500 words for your answer to this question.

Question 2 AMENDED (changes have been highlighted in red):

This question asks you to consider the societal marketing issues related to the business of Harley-Davidson.

Start your answer by explaining the societal marketing concept using information from Block 4, Reading 36 (5 marks are available for this part of the answer).

Then, apply the concepts from Reading 36 to identify and discuss the type of product (salutary, desirable, deficient and/or pleasing) that Harley-Davidson is offering .

You should also apply the concepts from Reading 36 to identify and discuss the strategic choices of Harley-Davidson that you think it has considered for responding to the societal challenges (7 marks are available for this part of the answer).

You should use approximately 500 words for your answer to this question.

Question 3 ORIGINAL (changes have been highlighted in red):

This question asks you to explain the concept of demand curve and describe the factors that can influence the demand of a product/service. It then requires you to apply these concepts on the case study of Harley-Davidson.

Start your answer by explaining the concept of demand curve and the factors that can impact the size of demand of a product/service as presented in Reading 40, Block 5 (15 marks are available for this part of your answer).

Then, use these concepts and the information from the case study to identify and discuss the factors that have the potential to influence the size of the demand of the product/service Harley-Davidson offers (15 marks are available for this part of the answer).

You should use approximately 600 words for your answer to this question.

AMENDED (changes have been highlighted in red):

This question asks you to explain the concept of demand curve and the general factors that can influence the demand of a product/service. It then requires you to apply these concepts on the case study of Harley-Davidson.

Start your answer by explaining the concept of demand curve. Next explain the factors that can affect the demand of a product/service as presented in Reading 40, Block 5 (15 marks are available for this part of your answer). Note that out of these 15 marks, 8 marks are for explaining the demand curve and 7 for the factors).

Then, use these concepts and the information from the case study to identify and discuss the factors that have the potential to influence the size of the demand of the product/service Harley-Davidson offers (15 marks are available for this part of the answer).

You should use approximately 600 words for your answer to this question.

 ORIGINAL (changes have been highlighted in red):

This question asks you to explain the concept of market structure and the various types of market structures. It then requires you to identify and discuss the nature of market structure in which Harley-Davidson operates.

Start your answer by giving a brief description of what a market structure is and then explain the different types of market structures, as presented in Block 5, Reading 42 (10 marks are available for this part of the answer).

Drawing on these concepts and the information provided in the case study, identify and discuss the nature of market structure in which Harley-Davidson operates (10 marks are available for this part of the answer). You should give clear reason for your selection of the type of market structure and cite evidence from the case study appropriately.

You should use approximately 500 words for your answer to this question.

AMENDED (changes have been highlighted in red):

This question asks you to explain the concept of market structure and the various types of market structures. It then requires you to identify and discuss the nature of market structure in which Harley-Davidson operates.

Start your answer by giving a brief explanation of what a market structure is and then explain the different types of market structures, as presented in Block 5, Reading 42

Using these concepts and the information provided in the case study, analyse the market structure in which Harley-Davidson operates . You should give clear reason for your selection of the type of market structure and quote brief evidence from the case study appropriately.