You are required to choose an organisation that utilise digital and social media marketing technologies and/or strategies to reach out to their target online consumer groups.
Part 1: Identify a company with a digital marketing strategy you will use for your summative assignment
Part 2: Choose one digital marketing technique that the firm currently uses in its digital campaign. Some choices could be, but not limited to:
1.Facebook
2.Twitter
3.Instagram
4.Banner advertisements
5.Use of websites
6.Augmented/Virtual reality
7.Search engine optimization
8.Email marketing
9.Pay-per-click advertising
10.Facial recognition marketing
Part 3: Identify TWO relevant journal article from the literature that discusses your digital marketing strategies from Part 2.
Part 4: Write 500 words on the strengths and weaknesses of that strategy in relation to how your company uses that strategy. For example, if your firm was EasyJet and digital marketing technique was Facebook, then you need to write about the strength

Read less