a)You are now required to write a brief report to senior managers at Johnson and Johnson from the perspective of an employee who has been asked to write a report for senior managers about the companies approach to marketing and selling opioids. You will need to explore and write about a number of factors including - Why should the company be looking at this issue from the perspective of ethics? What are the ethical challenges of marketing drugs and your thinking will probably include considerations of how scientific research is used and engaging with doctors as prescribers of the drug.  You will need to consider how this issue influences the public image of the company and what alternatives ways are there to think about a business’ role in society (this is the material we covered in class 2 where we contrasted Friedman and Freeman); you should look at Who/what are the stakeholders impacted in the scenario you are reporting on and how are they impacted on? Are there examples of business that act responsibly and ones that do not? You should illustrate this by including research you have done e.g. Is there research that shows, for example, good choices benefit companies and bad choices have a negative impact? Finally you should conclude with some recommendations for what the company should do.
This part of your assessment should be written as a report, but should be referenced in the normal academic way using Harvard citations and referencing.

b)For this part you should again use the case study – but this time choose TWO ethical theories (using ones we have looked at in class) and demonstrate that you can apply these to the case to show how your chosen theories lead you to a view on the ethics of the case. For example, if you applied utilitarian thinking to the marketing and selling of opioids how might you consider what ‘the greater good’ is? Or, what if you apply Kant here, what might the three categorical imperatives look like? NOTE – you do NOT have to use ‘opposing’ ideas, we are interested most in how you use theory, if, when you apply two theories they seem to give the same answer that is fine, if they seem to give different outcomes that is fine too. This section is written in a more academic style than the report.

Part 2
Part 2 is NOT related to the case study. This section requires you to discuss what makes an ethical leader and how you would, as an ethical manager, manage your business and/or others to a high ethical standard.
You will need to think about personal ethics, about the conditions that bring about unethical organisations and practices, about organisational values and methods of compliance. This part can be written in a more reflective style, where the first person can be used.

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