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1363 Tourism Marketing Management

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Question:

Assignment Task

Propose an innovative digital marketing campaign (with justifications) to achieve your objectives and attract visitors between May – September 2020. You are asked to submit via Canvas a 15-minute video presentation. It is advised that you should submit a powerpoint presentation. You should include one slide per task for the assignment and record your ideas on each slide.

Task Guidance and marking Criteria

In your presentation you should discuss the following:

1.Introduction - Current effectiveness of the use of social media and website by the organisation (20% of the marks to be allocated)  

Overview of the current use of different platforms. Comment on how many users; what are they using the digital tools for?

2.Smart objectives (20% of the marks to be allocated)  

Justify two digital objectives linked to advocacy and developing engagement. Link these to the overall objective of attending the events

3.Proposed target market (10% of the marks to be allocated) Identify and justify your chosen target market. You should also consider webographic segmentation (Hanlon 2019).  

4.Innovative and creative Ideas (20% of the marks to be allocated)  

Discuss your ideas for your content across a range of platforms. Credit will be given for any creativity and innovation in your suggestions

5.Measuring the success of your campaign (20% of the marks to be allocated)  

How you will measure success of your marketing activity – link this back to your smart objectives and detail on how will monitor performance throughout the period of the campaign

6.Timescale (10% of the marks to be allocated)  

Give a brief overview of the timescales for your planned activity.

For further guidance on this assignment, please follow the extensive advice included in the teaching materials available on Canvas.

General Assignment Guidance

TEAMWORK AND ITS ASSESSMENT Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.

Importance of Word Counts and Presentation Timings Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons.  

1363 Tourism Marketing Management

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Faculty of Higher Education

Choose one of the topics below: 1. Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some iss ...

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Management

Task Details:   Using the case study* that you have chosen and worked on in the seminar activities, you are to submit an industry style report for the client that addresses the following:    (1) An overview of the current marketing mix and its relevance to the organisation.&nbs ...

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MB123 Marketing

Question: Part A: Case Study Read the case study: Converse: Letting Customers Co-author the Brand Story (Kotler & Armstrong, 2018, pp. 463-464) Answer all questions below, mainly using facts from the Converse case study. Which macroenvironmental forces ar ...

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4BUS1010 Principles of Marketing

Questions: You have been asked to explore and discuss an organisation’s marketing environment and its marketing responses to that environment. Choose ONE of the brands below and fill out the Google Doc template based on your findings: a) Costa’s Purple One Quality Street Hot Chocolate b ...

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