MK7040 Marketing in a Digital Age and Corporate Social Responsibility
Task
Learning outcomes
1. develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value.
2. critically evaluate marketing strategies, including digital marketing solutions - in different business contexts, and address their implications including ethical issues, and reflect on the significance of key historical events.
3. critically assess currently implemented corporate social responsibility solutions and recognise the links between the adoption of certain solutions and the performance of business operations. collect, analyze and synthesize data; and take a problem-solving approach to strategic thinking, and creativity.
4. adopt a persuasive argumentation, and present it in verbal or written communication.
Question
Provide a critical self-reflection essay of the process of completing assignment
For completing this Task successfully, you must summarize all the academic knowledge you receive from the module's content and professional benefits you received while critically analysed the case study/company selected including strategic implications and strategic business issues, during the development of summative assignment 1 during the 6th Week of this module.
The indicators of a good reflection are:
It is personal to you
It is clear how the learning relates to your role or prepares for a future role
It outlines the content and method of the learning activity
It describes how your knowledge, skills and attributes have developed as a result of the learning activity.
It identifies any further gaps or learning you did not cover and how you might fill these.
It describes how your current practice might change as a result
It indicates how you will use knowledge acquired for your career benefit
You can approach your Self-Reflective writing as per the four stages below:
1. What did I expect to learn?
2. What did I learn?
3. What will I do differently after forwards?
4. My actions and next steps
As this is a self-reflective practice essay, within your writing you can use the first person such as 'I' or 'we'.
