Learning outcomes evidenced by this assessment:
Knowledge
1. Understand the impact of current and emerging trends on organisations.
Thinking skills
2. Demonstrate the ability to effectively analyse problems and issues employing a  range of appropriate concepts, theories and approaches.
Subject-based practical skills
5. Apply the tools and techniques of strategic and operations analysis.
Skills for life and work (general skills)
8. Developing succinct business reports.
Submission procedure: Your report should be prepared as explained in the following pages, presented  as described on page 11 and uploaded to the appropriate Turnitin link. A cover  page will be provided in Moodle above the Turnitin link.
Written feedback will be provided via Turnitin within 15 working days of submission.
Introduction
In this assessment, you are to present a report in which you analyse the  operation and strategy of Morgan Motors and identify areas of potential  weakness that would give rise to the need to review their strategy. The assessment is to be submitted in stages as outlined below. Please read  the entire assessment brief to make sure you are familiar with what you should  achieve. Most of the data you will require can be found in the resources provided, and  you are guided towards any further research requirements. Most marks are  earned through the demonstration of your ability to use the tools and  techniques taught during the first part of the term, NOT research.  Morgan Motor company manufactures high end vintage style sports cars, built  largely by hand, incorporating technology where appropriate. It was a family
owned company for over 100 years, that has recently been taken over by  financiers who are keen to maintain the business in its current structure. Your  report should be a management report of a quality that could have been  produced by consultants.
2
Updated January 2020
Individually: Prepare a report of 2000 words that:
• Critically evaluates the operation of the organisation and impact on stakeholders
• Critically evaluates the environment of the industry in which Morgan Motors operates.
• Identifies a range of relevant emerging issues and explores their potential impact at different points within the company’s value chain.
• Identifies areas of potential vulnerability facing Morgan Motors

Read less