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SG7003 Business Simulation with Professional Development

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You have been managing your company in the business simulation activity for at least 5 years. You are now reviewing and presenting your future plans for the company. You are required to evaluate the success of your decisions and make recommendations for future plans. You are required to prepare and carry out a 5-year strategy review to shareholders.

You should cover:

· Vision and Strategy (e.g. vision, values, mission, HR, culture) 5%

· Performance review of each year’s progress including: 35%

â—¦ Competition analysis (10%): Porter’s five forces; market choice/share; competitors; internal capabilities; industry trends/ attractiveness;

â—¦ Simulation performance results (10%)

â—¦ Performance analysis (evaluation of strategy, decisions – Marketing / HR/ Logistics / Finance / Product development / Event response etc) (15%)

· Future Plans and recommendations 10%

â—¦ Key decisions for next 5 years, identify any changes to current strategy, why and how to achieve; recommendations – based on your performance and analysis, potential growth – internationalisation/ diversification or acquisition)

Performance review:

· Assess the success of the strategy or strategies compared to industry conditions and competitors.

· Analyse company performance e.g. comparing actual performance with targets in Business Plan, financial data analysis, decision analysis and justification of performance measures and strategy, application of business scorecard etc. Performance analysis further details:

· Explain why business plan achieved/ missed, why performance better/worse than competitors

· Explain differences from competitors/ industry

· Explain any changes made to business plan and company, why, any impact

Your annual Performance Development Review is approaching. You are keen to reflect on how working in the team compares to what you have learnt on your previous MBA course and your understanding of how companies perform in your industry. You are required to prepare a report that covers research into one or two events from your simulation team looking at group dynamics, how decisions were made, leadership analysis, and implications for your professional development.

SG7003 Business Simulation with Professional Development

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