Institute Of Hospitality And Tourism

Updated January 2021 1 SCHOOL OF BUSINESS AND LAW INSTITUTE OF HOSPITALITY AND TOURISM TM6108 Winning Event Contracts Academic Year 2020/20 21 Assessment Guide : Component 2 Term 2 Module Leader Name: Lisa Wyld Contact Details Tel: 020 8223 2181 Email: [email protected] Room: DL.3.35 Other Tutors Assessment Assessment Component 2 (60%) Individual Report 1950 words Deadline Date and Time 10 th May 2021, 4pm Updated January 2021 2 Contents 1 Assessment .......................................................................................................................... 3 1.1 Details of Assessment Submission ............................................................................. 3 1.1.1 Assessment Task .................................................................................................... 3 1.1.2 Assignment Instructions .......................................................................................... 3 1.1.3 Weighting/Contribution to the Module Mark ............................................................ 3 1.1.4 Learning Outcomes Assessed by the Task ............................................................. 3 1.2 Deadline for Submission ............................................................................................. 4 2 Assessment Criteria ............................................................................................................. 4 2.1 Specific Marking Criteria for this Assignment .............................................................. 4 2.2 General Undergraduate Grading Criteria Used to Assess Work ................................ 7 3 Guidance on Referencing .................................................................................................... 7 4 Details of Submission Procedures ....................................................................................... 7 4.1 Conventions for Presentation and Submission ........................................................... 7 4.2 Penalties for Failure to Comply with Oral Presentation Timings ................................. 8 4.3 Submission / Hand- in Procedures ............................................................................... 8 4.4 Submission to Turnitin and Turnitin Reporting ............................................................ 8 4.4.1 Submitting Assessments Using Turnitin: ................................................................. 8 4.4.2 Late Submissions Using Turnitin ............................................................................. 8 4.4.3 Turnitin System Failure ............................................................................................ 8 5 Feedback and Return of Work ............................................................................................. 9 6 Reassessment Information .................................................................................................. 9 Updated January 2021 3 1 Assessment 1.1 Details of Assessment Submission 1.1.1 Assessment Task You are to produce a case study in report format investigating and evaluating an event bid to host either a sporting event or cultural event , this needs to be a bid that has been submitted by a nation/city/town to host an event . 1.1.2 Assignment Instructions You are required to produce a case study (1950 words) providing an investigation into and evaluation of a particular bid and outcome to host either a sporting event or cultural event. Specifically, your assignment should do the following: 1. Provide a review of sources that discuss, evaluate, and provide evidence relating to your chosen event bid in the context of events and the host city/nation . You should use a range of academic, industry, and media sources to achieve this and support your discussion. 2. You must provide real illustration(s) of your selected bid and outcome. You must therefore undertake a case study that can be seen to pursue this outcome through their events. You should seek to provide evidence and discussion as to why this bid and outcome is particularly important to that host city/nation . You must also demonstrate specifically how their event strat egy, event calendar, and event activities connect with and are built around the bidding process. Your case study should be structured in report format and include a coherent introduction to event bidding and policy and also a concise conclusion that convi ncingly demonstrates your key findings and your learning. The conclusion should not be written as a simplistic summary of what has gone before. There is a strong expectation and requirement in this assignment to demonstrate rigour in your approach to researching the literature and providing real evidence in your case study . This means that your research skills are very important to ensure you uncover useful material to enable you to convincingly evaluate. 1.1.3 Weighting/Contribution to the Module Mark 60% weighting. 1.1.4 Learning Outcomes Assessed by the Task LO1 Describe and evaluate the meeting and events industry and sources of business. LO2 Apply business theories to the process of developing relationships with clients. LO3 Critically analyse the use of networks and intermediaries to develop and grow events businesses. LO4 Analyse, discuss and interpret key concepts and theories related to the meeting and events market and changes in its environment. LO5 Present conclusions and make relevant recommendations for winning business, building market share and growing a customer base. LO6 Demonstrate the ability to research, build practical techniques and systems to win business in a competitive meeting and events market. LO7 Carry out research and apply theories to practical aspects of meeting and events facilities and the services they provide. LO8 Apply Research, analytical, discussion and evaluation skills. Updated January 2021 4 LO9 Demonstrate written, communication and presentation skills. 1.2 Deadline for Submission 10th May 2021, 4pm We strongly suggest that you try to submit all coursework by the deadline set as meeting deadlines will be expected in employment. However, in our regulations, UEL has permitted students to be able to submit their coursewor k up to 24 hours after the deadline. The deadline is published in this module guide. Coursework which is submitted late, but within 24 hours of the deadline, will be assessed but subjected to a fixed penalty of 5% of the total marks available (as opposed to marks obtained). If you submit twice, once before the deadline and once during the 24 hour late period, then the second submission will be marked and 5% deducted. This rule only applies to coursework. It does not apply to examinations, presentations , performances, practical assessment s or viva voce examinations. If you miss these for a genuine reason, then you will need to apply for extenuating circumstances, or accept that you will receive a zero mark. Further information is available in the Asses sment & Feedback Policy at https://www.uel.ac.uk/Discover/Governance/Policies -Regulations -Corporate - documents/Student -Policies (click on Ot her Policies) 2 Assessment Criteria 2.1 Specific Marking Criteria for this Assignment Content Marks (%) Report Content: Event Bid Case Study 20% Report Content: Evaluation of the outcome 50% Engagement with and application of relevant theory, tools, concepts, and ideas. 20% Presentation and coherence of report 10% TOTAL 100 marks Updated January 2021 5 Assessment >39 40-49 50-59 60-69 70+ Presentation and Presentation may be Presentation is clear Presentation is clear Generally, presentation Presentation of an coherence of confused or not in report and understandable. and appropriate. of an appropriate appropriate academic report format. Grammatical and References are References are academic and and professional presentation errors. accurate and show accurate and related professional standard standard, very clear Inaccurate data. some links to the text to the text and discussion flows discussion, with Reference list inaccurate clearly. Accurate creativity in the use of and unrelated to referencing. the language. Accurate references in the text referencing. Event Bid Inadequate quality and or Selection of relevant Relevant event bid Relevant event bid Comprehensive Case Study quantity of information event bid clearly clearly identified. identified effectively. information relating to provided. Does not identified. Contains Contains adequate Contains supporting relevant event bid suggest thorough some supporting supporting information that provided. Contains investigation. Provides information, but information. Provides enhances the work. concise but extensive limited, or unconvincing, limited. Provides adequate discussion Provides convincing supporting information. links to bidding process and policies. limited, or unconvincing, links to bidding process and policies. of link between bidding process and policies. discussion of link between bidding process and policies. Provides convincing and insightful discussion of link between event bidding process, legacy and policies. Inaccurate and or Some relevant Relevant discussion Highly relevant Highly relevant and Evaluation of the insufficient relevant discussion that that provides clear discussion that insightful discussion outcome discussion. Lack of provides investigation investigation into provides a clear that provides a highly evaluation, providing into outcome outcome with investigation into the evaluative, and at times confused picture that however it may lack some evidence of an outcome with critical, evaluation of lacks clarity and evaluative approach. evaluative approach. consistent evidence of the outcome. understanding. Quality and range of Quality and range of an evaluative Quality and range of Insufficient, or sources may be sources are approach. Quality source enhances the inadequate, sources limited. reasonable. and range of source work. used. enhances the work. Engagement with The report is devoid of The report contains The report contains a The report contains a The report contains a and application relevant theory, tools, some evidence of range of relevant range of relevant wide range of relevant of relevant and concepts, and / or relevant theory, tools, theory, tools, and theory, tools, and theory, tools, and theory, tools, they are wrongly applied. and concepts, with concepts, with concepts, with concepts. These are Updated January 2021 6 concepts, and accurate application. accurate application. accurate application. applied critically, ideas. These are effectively confidently and integrated and effectively. These are enhance the effectively integrated evaluation. and considerably enhance the evaluation. Updated January 2021 7 2.2 General Undergraduate Grading Criteria Used to Assess Work In addition to the specific marking criteria for this assignment, general guidelines apply for the expected standard at different levels of study. The following grading standards generally apply to our undergraduate programmes (see Level 6) : Grade Level 4 Level 5 Level 6 First (70% or above) Thorough understanding of relevant ideas. Clear and well referenced argument. Coherent structure. Ideas critically analysed. Argument is clear, succinct and well supported. Evidence of a wide range of reading and some independent thought. Critical work evidencing excellent synthesis and application of ideas. Work is exceptionally well constructed and presented. Upper Second (60-69%) Sound understanding. Well written and relevant argument. Appropriately referenced. Critical consideration of relevant ideas. Arguments are precisely defined and appropriately referenced. The work is structurally sound and well written. Ideas are critically applied and coherently presented. Evidence of wide reading and some originality. Well referenced Lower Second (50-59%) Evidence of understanding and independent reading. Adequate referencing, but some unsubstantiated material. Weaknesses in spelling, structure & grammar. Reasonable understanding of the relevant concepts, but some inconsistencies in application. Arguments are referenced but disjointed. Poor structure, spelling or grammar. Clear grasp of concepts and some critical application. Appropri ately referenced and relevant argument. Reasonable structure and syntax. Well presented Third (40- 49%) Indication of some understanding, but poor application of ideas. Minimal referencing. Generally weak structure. Generally descriptive work with limited evidence of a critical consideration of ideas. Inadequate referencing. Weaknesses in structure, spelling and grammar. Evidence of good understanding of issues, but crudely applied. Work indicates some critical thinking but tends towards description. Argument may be unbalanced. Poor structure and presentation Fail (below 40%) Irrelevant or poorly analysed material. Indication of weak grasp of concepts. Inadequate structure. Poor grammar and spelling. Uncritical. Poorly referenced. Argument indicates little use of relevant literature. Chaotic structure and generally badly written. Poorly referenced and suggests inadequate exploration of relevant literature. Chaotic structure and generally badly written. 3 Guidance on Referencing As a student you will be taught how to write correctly referenced essays using UEL's standard Harvard referencing system from Cite Them Right. Cite them Right is the standard H arvard referencing style at UEL. This book will teach you all you need to know about Harvard referencing, plagiarism and collusion. The electronic version of Cite Them Right: the essential referencing guide 9th edition, can be accessed whilst on or off campus. The book can only be read online and no part of it can be printed nor downloaded. Further information is available at : https://uelac.sharepoint.com/LibraryandLearningServices/Pages/default. a spx 4 Details of Submission Procedures 4.1 Conventions for Presentation and Submission Your work must be presented in report format. A title page and a reference list. Updated January 2021 8 Please place these two items on a separate page each. The title page should contain the title of your report, the module code and name, your student number and submission deadline. For late submission please also note if you have or are planning to apply for extenuating circumstances. Font style: Times New Roman or Arial, Size: 12. Allow 2.0 line spacing. The page orientation should be Portrait and the layout Justified. Pages should be numbered. Your student number should be included on every page. Please ensure that your name DOES NOT appear on the script . 4.2 Penalties for Failure to Comply with Word Count 1950 words 4.3 Submission / Hand- in Procedures Assessment 2 should be submitted to Turnitin by the date and time stated. The material that you submit to Turnitin will be marked. The Module Leader does not accept hardcopies or assignments via email. You are advised not to submit after 3.00 pm on the due date for your assignment because it could take some time for your submission to upload. The delay could cause the work to be received after 4pm. 4.4 Su bmission to Turnitin and Turnitin Reporting Notice is hereby given that all submissions for C omponent 2 [Report ] of this Module must be submitted to Turnitin. If you fail to submit C omponent 2 [Report ] to Turnitin, in accordance with the guidance provided on the Virtual Learning Environment ( Moodle), a mark of 0 will be awarded for the component. 4.4.1 Submitting Assessments Using Turnitin: Turnitin is required for coursework assessments, such as report/research papers or projects in Microsoft Word and in PDF format. There are two main reasons we want you to use Turnitin: Turnitin can help you avoid academic breaches and plagiarism. When you use Turnitin before a submission deadline, you can use the Original ity Report feature to compare your work to thousands of other sources (like websites, Wikipedia, and even other student papers). Anything in your work that identically matches another source is highlighted for you to see. When you use this feature before the deadline, you will have time to revise your work to avoid an instance of academic breach/plagiarism. Turnitin saves paper . When using Turnitin to electronically submit your work, you will almost never have to submit a paper copy. 4.4.2 Late Submissions Using Turnitin UEL has permitted students to be able to submit their coursework up to 24 hours after the deadline. Assessments that are submitted up to 24 hours late are still marked, but with a 5% deduction. However, you have to be very careful when you are submitting your assessment. If you submit your work twice, once using the original deadline link and then again using the late submission link on Turnitin, your assignment will be graded as late with the 5% deduction. 4.4.3 Turnitin System Fail ure Best advice: Dont wait until the last minute to submit your assessments electronically. If you experience a problem submitting your work with Turnitin, you should notify your lecturer/tutor by email immediately. However, deadlines are not extended u nless there is a significant systems problem with Turnitin. UEL has specific plans in place to address these issues . If UEL finds that the issue with the system was significant, you will receive an email notifying you of the issue and that you have been given a 24 hour extension . If you dont receive any email that specifically states you have been given an extension, then the original deadline has not been changed. Updated January 2021 9 5 Feedback and Return of Work Feedback will be provided in the following ways: Class discussions on related topics will allow you to reflect on and revise the content of your work before submission. You are always welcome to clarify any aspects that are unclear with the Module Leader. However, I will not read multiple drafts of your work one draft per student . Submission of the written assignment via Turnitin allows you to check your originality report to avoid plagiarism. After the assessments have been marked, general feedback for each assessment will be posted on Moodle, and where possible, it will also be presented in class. Feedback on your work together with your mark will be presented as soon as possible after submission within three working weeks of the submission deadline. 6 Reassessment Information In order to pass the module, you need to achieve a grade of at least 40% overall, and you need to achieve at least 30% in each assignment. You will need to retake an assignment if any of the following occur during the semester: You fail to achieve 30% or more for the assignment. You fail to achieve 40% for the module and you failed to achieve 40% or more for the assignment. You will be expected to complete a similar piece of work for your re- assessment. Your assignment brief will be available in Moodle . Re-assessments are normally due in July. Written by: Lisa Wyld Internal Moderation by : Naz Ali