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SBLC7016 :international marketing management

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SBLC7016 International Marketi ...

Answer: Introduction Proton Holdings Berhad is considered to be one of the popular automobile manufacturing company in Malaysia that has a huge marketing value in the Malaysian automobile market. ...

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SBLC7016 International Marketi ...

Answer: Question One Product Standardization and Adaptation Companies that carry out international marketing have to research the new market first, to decide which is more favorable between stand ...

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SBLC7016 International Marketi ...

Answer: Introduction AstraZeneca Sdn. Bhd. is a leading company that engages in science-led biopharmaceutical business. This organization intends to become a global player and an innovative medici ...

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Indirect Exporting Strategy ...

INTERNATIONAL MARKETING MANAGEMENT NAME OF THE STUDENT: NAME OF THE UNIVERSITY: AUTHOR’S NOTE: RECOMMENDATIONS • Indirect exporting will be the most appropriate market entry strat ...

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Marketing: an introduction ...

Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education, pp.21-34. ...

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Marketing meets Web 2.0, socia ...

Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55 ...

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International marketing ...

Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning, pp.12-37. ...

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Re-thinking and re-tooling the ...

Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2), pp.122-126. ...

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Viral marketing ...

Kirby, J., 2012. Viral marketing. Connected marketing, pp.87-106. ...

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Public communication campaigns ...

Rice, R.E. and Atkin, C.K. eds., 2012. Public communication campaigns. Sage, pp.16-57. ...

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Consumer behavior: Buying, hav ...

Solomon, M.R., Dahl, D.W., White, K., Zaichkowsky, J.L. and Polegato, R., 2014. Consumer behavior: Buying, having, and being (Vol. 10). Pearson, pp.34-56. ...

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Identifying the criteria set f ...

Srdjevic, Z., Bajcetic, R. and Srdjevic, B., 2012. Identifying the criteria set for multicriteria decision making based on SWOT/PESTLE analysis: a case study of reconstructing a water intake structure ...

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Referencing Related to SBLC7016 international marketing management

BERTHON, P.R., PITT, L.F., PLANGGER, K. AND SHAPIRO, D.

Marketing Meets Web 2.0, Social Media, And Creative Consumers: Implications For International Marketing Strategy.

In-text: ((Berthon, Pitt, Plangger, et al. 2012))

Your Bibliography: Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), pp.261-271.

CZINKOTA, M.R. AND RONKAINEN, I.A.

International Marketing

In-text: ((Czinkota, and Ronkainen, 2013))

Your Bibliography: Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning, pp.12-37.

GORDON, R.

Re-thinking And Re-tooling The Social Marketing Mix.

In-text: ((Gordon, 2012))

Your Bibliography: Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2), pp.122-126.

KIRBY, J

Viral Marketing

In-text: ((Kirby, 2012))

Your Bibliography: Kirby, J., 2012. Viral marketing. Connected marketing, pp.87-106.

RICE, R.E. AND ATKIN, C.K.

Public Communication Campaigns

In-text: ((Rice, and Atkin, et al. 2012))

Your Bibliography: Rice, R.E. and Atkin, C.K. eds., 2012. Public communication campaigns. Sage, pp.16-57.

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