Analysis of HUL's Fair & Lovely Advertising and AIDWA's Charges

The Key Problem

Start by looking at the questions at the end of the case. Do not submit your responses but use them to support your case analysis. Also think about how you would support your arguments below using any data that is in the case. Your write up should follow the following structure: 1. What is the key problem? 2. What happens if they do nothing? Describe the implications 3. What is your proposed solution. Provide details on how it would be carried out. Provide positives and negatives for the solution.Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted? 4. Will HUL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? Discuss. 5. In light of AIDWA’s charges, how would you suggest Fair & Lovely promote its product? Discuss. Would your response be different if Fairever continued to use “fairness” as a theme of its promotion? Discuss. 6. Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program. 7. Now that a male market for fairness cream exists, is the strength of AIDWA’s argument weakened? 8. Comment on using “Shakti Ammas” to introduce “fairness cream for the masses” in light of AIDWA’s charges