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MGMT 702 Research Methods

Question

Answered

Task:

Online business is taking over the business world. With the global pandemic of Covid-19, most companies have opted for e-commerce, thus promoting online. On the other hand, people have embraced the new technology by choosing online shopping over conventional ways to avoid time wastage and contracting the infections. The internet has made more comfortable doing business, and therefore, customers can get information for the product they need and make purchases over their mobile apps.

Nowadays, there are many ways to connect with customers using technology, such as social media, email, apps that keep businesses close by customers, and retain specific information.  Digital Marketing helps in building awareness of your business and thus lets you to reach a wider audience. Besides, digital marketing will help in giving the clients the right information.

With this range of online opportunities, I believe it is relevant to research digital marketing strategies to understand which tools are more effective in reaching consumers, understanding the product or service demand, and standing out from competitors.

Research Questions

What are the impacts of Covid-19 on digital marketing?
Why should companies invest in digital marketing to have online presence?
How should companies use digital marketing to stand out from their competitors during COVID-19 era?

MGMT 702 Research Methods

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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MCR005A Clients and Markets

Task: For this assessment task, students need to analyse one news article about a product or service. They need to select an article published online (in any Australian newspaper) from 15th of September 2020 onwards. All submissions must contain a copy of the full article (in pdf) as an attachment ...

View Answer
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MARK1012 Marketing Fundamentals

Task: This includes identifying a target market, creating a positioning statement as well as a marketing mix analysis. Then utilising the information gained from the Assessment 1 situational analysis, combined with applying the marketing principles you have learned in the subject, develop a concise ...

View Answer
Q

Management

 ASSESSMENT OVERVIEW  There are two pieces of assessment for this module. All assignments are to be submitted online with monitoring for plagiarism using Turnitin.  COUNTRY EVALUATION ASSIGNMENT 1 - 50% You will be allocated a country and required to conduct a business environment a ...

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MKT506 Marketing Management - Masters Level

The Group Project provides opportunities to improve your understanding of how to be effective in two major areas:marketing strategy,group processes/team work For the topic of the project, choose a local business that is dealing with a marketing challenge and/or opportunity of interestOUTLINE OF G ...

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