a) Critically examine how strategic management and core competencies can build and sustain competitive advantage in different organisational contexts

b) Critically evaluate different strategy formulation processes utilized by organisations and evaluate their relevance to particular organisational contexts

c) Develop and plan the implementation of a selected strategy for different organisational levels including for change management processes

d) Consider the external environment of an organisation and analyse capabilities that can enhance potential market opportunities and manage ris

1. Over the duration of the course, you are to monitor news and online sources of opinion to identify three (3) separate strategic influences that together impact on the outcomes of an organisation of your choice. These influential factors may be local, national or international in nature, but they must represent a changing or evolving story. For example, advances in battery technology, stricter emission controls, and a general move towards sustainable energy has resulted in General Motors (and indeed almost all car manufacturers) actively marketing electric or hybrid models for release in coming years. Note this example is not to be used in your submission.

2. You are to discuss how the practice of strategy categorises these strategic influences, and identify the implications for the organisation in question.

3. Drawing upon your understanding of theories, models and frameworks discussed in class, you are to identify a strategic course of action to address these circumstance (by either capitalising on positive influences, or minimising the impact of negative influence) in a way that will result in long-term benefit to the organisation. This should include a statement of the firm’s revised goals as a result of this change in strategy.

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