Various conformity experiments have taken place in the past and one of the most popular among these experiments is that of Asch Conformity which is also known as the Asch paradigm. The main purpose of this experiment was to identify how the individuals defied or yielded to group comprising of a majority and the way it affects the opinions of the people. The methodology is still being used today. The results of this experiment showed that provided no pressure was there, critical stimuli error rate was as less about 1%. In case of conditional actors, responses were correct and a minority of people agreed to actors. Therefore it was clear was the results that individual differences existed. It was seen that only 5% of the minority people agreed with the majority decision makers and about 25% did not agree to the decision of the majority people. In order to obtain better results, response of individuals was collected, the independent responder’s attitude was recorded and the attitudes of the responder’s conformity were recorded. Through the individual response it was identified that there was a complex mixture of differences in individuals in the extermination situation. There were different reactions recorded in relation to the factors such as self-doubt, confidence and others. The independent responses were the ones who did not agree to the majority of the decisions and the main reason for such a conflict was identified to be either confidence or even a withdrawing attitude. Some were even in doubt because they were judging their own decisions and others and therefore they disagreed with the other people.
The main difference between the normative and informational social influence is that social influence takes place when the real, implied and imagined presence of other people affects our behaviour. Informational on the other hand is a form of social influence that takes place due to the desire of the people to be correct. In this case people try to meet the peer views in order to reach a correct solution. Social influence that is normative is affected by the difficulty of task, self-confidence and others. On the other hand, informational influence takes place when people have a desire to be liked by all the people and want to be accepted by all belonging to the group. Normative influences are dependent upon the size of the group, social support and others. The main aim of the Milgram experiment was to identify the extent to which an individual would go for obeying others and involving harmful activities for another person. The procedure included recruiting volunteers for the lab experiment in order to investigate the learning and others. The participants included 40 males of the new haven area and included all the people who were unskilled or even professional. The experiment was also done to understand the roles of the teacher, learner and others. The Yale laboratory was used and two rooms from the same. The highest degree of voltage was 450 volts and most of the participants continued to 300volts He altered the situation in order to see the impact on obedience.
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