The concept of cultural diffusion was coined in the study of cultural geography and cultural anthropology. The concept of cultural diffusion was first issued in the publication of Leo Frobenius in the year 1897. It was portrayed the phenomenon which collaborates the aspects of religions, styles, languages, ideas and technologies for a cohesive and strong cultural outcome. The emergence of the concept of cultural diffusion was marked by the curiosity of understanding the flow of cultural transition in the anthropologists. The state of transition or expansion of the range of the culture into a cohesive form of belief is considered as the meaning of cultural diffusion. The meaning of cultural diffusion can be understood by the various example. The spread of the activities of agriculture through the Middle Eastern regions to the areas of Asia and Europe. One of the most recent instances of cultural diffusion can be understood through the spread of the concept of fast food and fast fashion from the Unites States of America to the other countries of world in 20th century. The reasons of cultural diffusion can indicate numerous aspect of social existence. One of the reasons of cultural diffusion can be the relatedness of two different communities living close to each other through geographical location and or beliefs. Cultures that are located in the closer regions are more likely to contact or involve in the exchange practices with ideas, trade activities and goods and services transition. One of the example of cultural diffusion through the application of close proximity is the similarity between the culture of Canada and the Unites States. Even though both the countries have different governmental setup and histories, but they reflects major similarities in cultural references. Another reason for cultural diffusion can be forced diffusion, where a single community conquered or forcefully acquired the regions of another region with different cultural background and influence their practices and belief. Few of the examples of forceful cultural diffusion are, the rule of British in India resulted in the state of cultural diffusion to a major extent. Another instance for forceful cultural diffusion can be when Portugal and Spain captured the regions in South and Central America during 16th century, the world experienced a major cultural diffusion as the priests from the regions of Europe forcefully influenced the incorporation of catholic beliefs in the South and Central parts of America. Another reason for the facilitation of cultural diffusion can be the indirect application of diffusion. The cultural beliefs, practices and values can be transmitted from one culture to another through sense of affinity and/or through the application of platforms like, communication media and internet. Media plays a major role in the facilitation of cultural diffusion in the world by broadly showcasing different beliefs and cultural practices. Indirect cultural diffusion can also be identified through the increasing acceptability and influence of Internet in today’s world. Internet is a major source of spreading content and cultural orientation of countries around the world. The population of the world is exposed to numerous cultural practices and values. The inclination towards a specific culture leads to the applicability of the influencing culture into the culture of the viewer. For instance, YouTube can be considered as a major source of exposure and is believed synonymous to the concept of influence, the vloggers and bloggers in the Internet are named as influencer for instilling different cultures in the life of the viewers. A New Yorker can be indirectly influenced by the food habits and preferences of a Japanese YouTuber through the affinity towards that culture. Curiosity can also be the source of influence for the incidences of indirect cultural diffusion. Curiosity regarding different culture can lead to the factor of acceptance and diffusion.
The spreading and acceptance of the cultural norms, traits and practices into a different setting, environment and society of cultural beliefs is known as cultural diffusion. The application and range of cultural diffusion can be experienced in the fields of technology and business. In the field of business, cultural diffusion plays a major role in the stimulating the acceptance of workplace diversity. The concept of workplace diversity can be facilitated through the application of cultural diffusion in a significant level. Globalization is another major reason or cause of cultural diffusion. Globalization refers to the practices adopted by the business in developing international influence for the purpose of growth and development of the reach of the company. Globalization facilitates the process of selling and promoting different products and services, which can be a part of different culture, on an international scale, leading to the diffusion of various culture through a common ground of media and marketing exposure. Trade activities in world have opened the possibility of cultural diffusion through the transfer of goods and the associated cultural heritage. The phenomenon of cultural diffusion is also influenced by the migration practices. Migration depicts the decision of shifting from home country to another for the purpose of job opportunities. In migration activities, the migrants carry their cultural background and practices with their transition. Migration can be an example of mutual cultural diffusion as the migrants learns different cultural practices of the host county and the people interacting with the migrants learn from their cultural backgrounds. The medium of diffusion can also be the growth and development of tourism and hospitality around the world. Travel and tourism helps in exposing the cultural heritage of the host countries. Internet have majorly influenced the phenomenon of culture diffusion. Internet helps in popularizing various cultural practices of people across the world. The effect of Internet can be reflected through the capability of building relationships. Internet tends to build connection amongst different communities of the world through social virtual interactions. Internet can be used as a tool for spreading the values of a specific culture, like popularizing the cultural background of artists through the platform of Pinterest.
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