MRKT 5303 Marketing and Management : Controversial Issues

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MRKT5303 Marketing and Management

Question

Answered

Questions:

Please read the NBC news story with the title “More than 150 companies back update to Voting Rights Act”, and answer the following questions:
1. According to the article, more than 150 companies have taken sides on the highly controversial issue. Please pick one company and analyze how their highly publicized position on the issue could impact its business. When discussing this, please consider the following:
a. The product/service and the target market.
b. Did their major competitors also take the position on the issue?
c. What are going to be the impacts for companies when they take sides on these issues, and are these impacts going to be long term or short term? Why?
2. Looking back on the past years, can you think of an example in which a company took sides on a controversial social or political issue? Please describe the business consequences resulting from the company’s action.
3. In general, do you think companies should take sides on controversial social and political issues? The word “controversial” means there are conflicting public opinions on the issues. Please explain and give your answers from the perspectives of different stakeholders:
a. The investors.
b. The consumers and the general public.
c. The management of the company.
d. The employees working at the company.
4. If you were CEO of the company, which you picked in Question 1, what would you have done?

MRKT5303 Marketing and Management

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