MKT 640 E-Commerce and Marketing
Inside Amazon Videos. Retrieved from https://youtu.be/ncwsr1Of6Cw; L= 1:33 Amazon's Retail Revolution Business Boomers BBC Full documentary 2014. (4/22/2014). BBCdocumentaries2014. Retrieved from https://youtu.be/6UhrIEUjtwI; L= 59:21 Overview: In this case study, you will be analyzing and comparing and contrasting the e-commerce strategies of two retail Giants: Walmart and Aamazon. This assignment has been modified to suit the needs of this course but it is based on Video Case 9.1 provided by the authors of the text (Laudon & Traver, 2017). Step 2: Read the background on the case that is provided in the Student Resources.The assignment uses Case 9.1 regarding Walmart. Please be sure you respond to the questions in the course room. Also posted for your use is Case 3.4 regarding Amazon which you may find helpful to review (however, no questions are based on this case). Step 3: Conduct additional research on e-commerce business strategies in the LIRN. You must have a minimum of 6 additional references in your paper. (Note that you may use some of the research you have previously located.) Step 4: Write the paper in accordance with the instructions above. Hint: Company strategies and corporate financial results are reported to shareholders on their Annual Reports that are available from the Investor page on the company’s corporate home pages - NOT the same as their retail pages.) Step 5: Ensure that your paper addresses the following questions:
a. What are the three key assets that Walmart can leverage (build on) to compete with Amazon and other online retailers?
b. What assets does Amazon have that it can leverage that Walmart may not have or to compete head-on with Walmart?
c. What is Walmart’s e-commerce strategy?
d. What is Amazon’s e-commerce strategy?
e. Address the revenue models of each company.
f. Why isn’t Walmart worried about the channel conflict between its online sales and its store sales?
g. Why is Walmart in-sourcing the development of its online operation, in part by acquiring technology companies rather than outsourcing development to low-cost countries and other domestic firms?
h. Why did Walmart acquire Jet.com? What strategic acquisitions has Amazon made?
i. How does Walmart’s fulfillment operation differ from Amazon’s?
j. Summarize your findings and make recommendations.