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Question

Answered

Tasks:

Part: 1. Marketing: Are college athletes being exploited? Use examples from the chapter to support your decision. Ex: Most students will either say that students are being exploited because universities often make millions of dollars in sponsorship, ticket sales, and licensed goods. Others will say that athletes are receiving free education and therefore not being exploited.
Part 2. Should college athletes be paid? What marketing opportunities should college athletes have? Ex: The debate of payment should also include how the payments should be divided. Should the athletes in revenue driving sports get more money? Is that fair? What about smaller schools that don’t drive large amount of money? If it were legal, college athletes would have many of the same marketing opportunities as professional athletes.

SPM 332 Sport Marketing

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