Describe the history of the sneaker brand or retailer (Nike, Rebel Sport, Foot Locker, Culture Kings, Puma, Hype, GOAT, Adidas or any local or international brand) that is available online. Discuss why this brand or store is your choice.
Audit and Analysis
Begin your discussion in a numbered heading format with an analysis of social media platforms identified on your chosen company’s website.
Visit the brand or retailer’s website and audit the social media platforms. You should be investigating the traditional online advertising medium and the social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ, Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.) that is present on the website. As a future IS professional what is your personal opinion of the social media that is currently present. Is the website engaging
Does the company or retailer actively engage with their customers? Who is the celebrity or influencer that has been engaged to support this company or retailer? How famous is the celebrity or influencer? How influential is the celebrity or influencer in this market both locally and globally? What demographic does the celebrity appeal to? Is the celebrity or influencer influential enough for you and customers of your age to be influenced?
Using Porter’s value chain model, present your identified major activities and sub activities. Make recommendations to the Sneaker Company or Sneaker Retailer on how they can enhance or maximise the value offered to ‘customers’.