Non Business Travelers

MARKETING RESEARCH Unknown target segment as well as different areas of growth Region in which new segments of hotel consumers would be presented with evaluation Work with specific resources to meet the different objectives of segment Identification of specific place to ensure effective promotion and attract target segment Concerning penetration of the non-business travelers segment (Malhotra, and Malhotra, 2012) 2 Identify what types of customers it prefers to cope with such as customers prefer luxury services Define the right audience which would utilize the services Marriott provides through understanding the market Identification of target audience through the different types of socio-demographic indicators Identify habits, lifestyle, and hobbies of target customers 3 Reference Malhotra, N.K. and Malhotra, N.K., 2012. Basic marketing research: Integration of social media. Boston: Pearson. 4