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Part 1:

You have been assigned to perform a content analysis to compare the transcripts of video sermons of televangelists whose viewer congregations (audiences) are either mostly African American or mostly Caucasian.  You have obtained a sample of 60 transcripts (30 of each kind of audience).  You must now create a coding scheme to capture the information you need to answer the following research question:

RQ1:  What is the relationship between the race of the audience and the content of sermons delivered by televangelists on the Sunday that fell immediately before the 2016 presidential election?

[NOTE:  Below I have provided part of a sermon transcript below to give you some possible ideas for answering the following questions.  You may use examples of manifest and latent content from this source if they are relevant to the question being asked, or you can come up with examples on your own.]

1.  What is the unit of analysis for this study?

2.  Define manifest coding and give 5 examples of manifest information about sermons just before the 2016 presidential election you might expect to see in the transcripts.  

3.  Define latent content and give 5 examples of latent information about sermons just before the 2016 presidential election you might expect to see in the transcripts.

PSY 506 Intermediate Research Methods

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