Dear International Data Analytics for Business Executives: . Please read the following Data Analytics for Business case assigned for this Learning Week and please analyze and answer the Assignment(s) requested in this Case Analysis. Case Analysis Drout Advertising Research Project Backgound and Data .
Assignment For this part of the case: Summarize the numerical data using descriptive statistics measures, find proportions for categorical variables, examine correlations, and use PivotTables as appropriate to compare average values. Compute confidence intervals for means and proportions, and Analyze the sampling errors, possibly suggesting larger sample sizes to obtain more precise estimates. . An important aspect of business analytics is good communication.