MGMT475 Business Policy and Digital Worlds

36 Pages

Industry Context Analysis

Excess â€™s Internationalisation Potential 1 International Business Values [Sectionâ€™s objective : The section's objective (relative to the report's aim), importance, and ...

Course

MGW3122

Subject

Management

University

Monash University

Season

Spring

9 Pages

BUSI 601 Business Environment

Course

BUSI601

Type

Assignment

Subject

Management

University

University Canada West

15 Pages

Business Administration

HAPPY DAY 0 HAPPY DAY HAPPY DAY 1 Table of Contents Company and significance ................................ ................................ ..................... ...

Course

BUS599

Subject

Management

University

Ashford University

Season

Spring

MGMT475 Business Policy

Question

Answered

Questions:

Q: What is omnichannel strategy?
A: Omnichannel is the seamless integration of the physical and digital worlds. Once you understand omnichannel, you will see it everywhere. When omnichannel is done well, we don't even notice it.
We check our bank account balance online. We deposit our checks with our phones. We visit the bank branch to discuss a potential home mortgage with a banker. That's omnichannel.
We order food to be delivered from our grocery store or to be picked up at the store without leaving the car. We go in the store to buy fresh foods. That's omnichannel.
We go to the doctor for our annual physical. We follow up with her virtually via Zoom. We pay the bill online. That's omnichannel.
We watch "The Mandalorian" on Disney+ (well, at least I did!). We go to Disney World to visit Star Wars: Galaxy's Edge. When we see the Disney logo, whether at a Disney theme park, in a theater, on a cruise ship or on your tablet, we expect a particular experience. That's omnichannel.
I have taught international marketing at the University of St. Thomas Opus College of Business for several years. Our graduate students increasingly want to have more flexibility in how courses are delivered to them.
Last year, I taught this course completely online for the first time. We want our students to still get the same St. Thomas experience (high touch, personal) regardless of how the course is delivered: in person, blended or online. That is omnichannel.
Executing a successful omnichannel strategy is very difficult for companies. Companies need to place omnichannel at the highest levels of strategic planning. They must organize in order to integrate humans, data, technology and physical assets in an efficient and meaningful way.
We expect our experiences with our favorite stores to be the same whether they are digital or physical.

MGMT475 Business Policy

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