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MKTG611 :marketing management

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MKTG611 Marketing Management ...

Answer: The reasons why the Decision was made The decision was made owing from the fact that the plaintiffs had the right of using the trademark “Burger King’ because they had register ...

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MKTG611 Marketing Management ...

Answer  Introduction IMC Objectives Before explaining the goals of the marketing strategy developed for Tesla, it is necessary to understand what are IMC objectives. According to Levinson (2 ...

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MKTG611 Marketing Management ...

Answer: Introduction: The SWOT analysis of a company refers to the analysis of the strengths, weaknesses, opportunities and the threats that are faced by the organization that has been functioning ...

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MKTG611 Mmarketing Management ...

Answer The two companies considered here are Flora Proactiv and L’oreal which supplies health-related and beauty products respectively. The ethical issue targeted in this age group is false a ...

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MKTG611 Marketing Management ...

Answer Introduction Branding in marketing is creation of a perception within consumers to think that a certain product is implicitly better than the existing substitutes- or distinct from others- ...

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MKTG611 Marketing Management ...

Answer: Introduction Recently, there has been rapid evolution of the current world market. This is mainly attributed to the fact that education has improved and that very many people are becoming ...

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MKTG611 Marketing Management ...

Answer: Is Walmart good for America Walmart is considered to be really a reckoning force in the supermarket industry in the USA. Walmart saves a lot of money for the small families in the country ...

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MKTG611 Marketing Management ...

Answers: 1.Please describe the ad, the brand advertised and the reason why you chose this particular ad. The advertisement of Apple IPad mini in the back of Time magazine and The New Yorker is one ...

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MKTG611 Marketing Management ...

Answer: Starbucks is a company that has established itself in the market but with decreased profits by nearly 50% the company had to revolutionize its strategy. The company incorporated digital and ...

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MKTG611 Marketing Management ...

Answers: 1.The product mix undertaken by AXE requires satisfying their target market and their target market comprises of men who are among the age group of 18 to 24 years. AXE, when entered the Am ...

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MKTG611 Marketing Management ...

Task:   1. BIG product or service idea.  Remember, ideally it is for your own start-up, but if not can be from your current company or another one you admire.  Describe what it is, ...

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MKTG611 Marketing Management ...

Task:   Discusses brand strategies at length. First off, what is a brand?   Discuss the branding strategies healthcare organizations can pursue and provide an example of each within the ...

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Marketing Management Assessment Answers

The course of marketing management is intended to provide the student of the university with solid knowledge and background of the entire concept of business management and the proper understanding of the existing marketing trends. Marketing management has lots of career opportunities that will allow the student to have the option to choose where or in which industry they want to work. After graduation, the student would be able to work in several areas, such as the public and private sectors. They could work in a vast space of settings that incorporates financial organizations, banks, and some other corporate businesses. The career options that a student could choose are brand manager, marketing manager, sales manager, and market research analyst. These are job roles where a student can work based on their degree level and expertise. Each of them has their own importance within the organization as to manage and maintain the business each of them has their own contribution. The role of the marketing manager is to manage the marketing of the product or the company. The student would be responsible for various products or programmes, or a specific one. Here, all the authorized remarks are being avoided by the marketing managers, who are aware to the public that the firm is rectifying and reviewing the product line. On the other hand, the brand manager is guaranteeing the product line, service, and products which belong within the domain that is engaged in order to prospective and present customers. In this role, the student would also be responsible for keeping track of the marketing activities and market trends and supervising advertising to convey the targeted message for the specific service or product. The market research analyst is the marketing professional who is responsible for assisting the companies in identifying their market position so that the service or products can be appropriately promoted. And the sales manager are responsible for supervising the sales team where the student would be able to work directly with the salespeople, mentoring the salespeople, assigning the sales territory, developing the strategy for the sales, and assigning the sales training. Here, if the students go for this role, then they need to examine the sales data in order to estimate the sales requirement and potential. These are the job roles and responsibilities that the student can go for if they pursue this course. This course will also disclose all the essential skills that the student must have in order to go for the marketing management course. These skills will help them understand the course more clearly, and the absence of these skills would create problems for the student in understanding the course of marketing management. The skills such as numerical ability, relationship building, awareness of the brand, interpersonal skills, analytical skills, communication skills, and marketing skills are the required skills by the student in order to complete the course of marketing management. Marketing is the concept of having a real-time idea about the business and how a company should expand it with the help of various marketing strategies. These skills will assist them in accomplishing that. By completing this course, the student receives certification that will allow them to join any of their desired organization based on their knowledge and expertise.

Location: NA Study Level: Face-to-face session, lecture, PBL tutorial Unit Code: MKTG611

Mid-Term Test: The student would take a test based on short questions that will come from whatever they have learnt from their class. Case Study Assessment: The student would take this Test in a group of 3-4 members where they complete an assignment based on a scenario and prepare a presentation on that. Practical Test: The student will have a practical session where they will conduct a test of how to market a business. Final Examination: The student would take subjective type questions where the answer would be long and carries the maximum marks. The student needs to complete their Examination within the given timeline.

Mid-Term Test  10% Case Study Assessment  15% Practical Test  20% Final Examination  45%

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More MKTG611 marketing management: Questions & Answers

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MKTG611 Marketing Management

Task:   Discusses brand strategies at length. First off, what is a brand?   Discuss the branding strategies healthcare organizations can pursue and provide an example of each within the healthcare sector.   When you think of your marketing plan proposal, which brand strategy do you feel is most relevant for your product or service and why? What measures would you take to imple ...

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MKTG611 Marketing Management

Task:   You are required to write a reflective journal consisting of two (2) separate entries Each entry should have three elements as follows: 1st Reaction: Indicate clearly the stimulus, such as an event, statement, visual, individual or reading, that has caught your attention and prompted the reflection Comment on feelings towards the stimulus, such as reacting with a personal concern, ...

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MKTG611 Marketing and Management

Task: Part 1 Assume that you are advising a regional snack-food manufacturer whose brands have a low share of voice. Which pattern of continuity would you recommend for such an advertiser and why?  Would you place your ads in television programming that is also sponsored by competing national brands such as Pringles and Doritos?  Why or why not? Part 2 The proliferation of media o ...

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MKTG611 Marketing Management

Questions: Part 1- 150 Word Consider the different consumer sales promotion tools.  Describe an example of how each type of tool has influenced you (or a member of your family) to purchase—or purchase more of—a product or service. Part 2-150 Word Name a TV show that you watch or have watched, and think of a brand or company that would be a good fit for a product placement.& ...

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MKTG611 Marketing Management

Task: Introduction On February 28, 2017, Alex MacLean was wrestling with Stella, his Mastiff Labrador mix puppy, at the flagship retail location of East Coast Lifestyle (ECL). It was 4:00 p.m. on a Tuesday, which meant that it was almost time to meet with his executive leadership team. The atmosphere at the head office was always light and easy-going, and playing with his dog in the office alw ...

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