First, select one of the following audience perspectives as the vantage point for your paper:
Prospective major donor (an individual with the potential to give over $5,000 to the organization who has not yet donated)
Policymaker (legislator who may be researching an issue)
Smaller donor (an individual who may make a gift under $100, perhaps via email or direct mail)
Corporate sponsor (a business that may sponsor an event or engage in a collaborative cause marketing campaign, often because it aligns with its own corporate social responsibility agenda or program)
Grantmaker (typically a nonprofit organization or family foundation considering making a grant to support the organization if it aligns with its institutional agenda)
Client (a person who may use or benefit from this organization's programs, including members)
Write a brief paper that defines:
1.one element at the organizational-level, identity-level or experiential-level that you feel is the most likely to resonate and inspire action with your selected audience and why.
2.one element at the organizational-level, identity-level or experiential-level you feel could be improved in order to be more persuasive with your selected audience and why.