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Task:

Prepare a stakeholder analysis for a public relations problem. It can be a problem you've had at your company, at an organization to which you belong, or a situation with which you may be familiar. Briefly explain the background for the situation. Complete your stakeholder analysis using the steps included in the Week One Overview. Identify who the top three stakeholders are and where compromise may be reached. Speculate on what that compromise might have looked like and how the situation might have been worked out. Please write your analysis in Microsoft Word and include your name on each page for grading purposes.

Week 1 discussion questions…

Q1...Mention public relations to the general public and certain stereotypes come to mind. In fact, you could make a case for public relations as a profession needing better public relations for itself. What are some of the typical stereotypes and misconceptions about public relations? Where do you believe these ideas originated? What can (or should) we do as a profession to counter them?

Q2...One of the functions of public relations is to present key messages and information on behalf of a client or employer. Recent examples of companies actively sending out such information and messages have come from BP (Gulf oil spill) and Toyota (safety recall). In these and other cases, there are opposing points of view - all claiming to be representing the truth. The terms "spin" and "spin doctor" are pejorative ways to suggest an opponent's "truth" is not the truth at all. How can a responsible, professional PR practitioner manage these conflicts?

Q3...Chapter 3 describes many ways to organize the Public Relations function, as well as some ideas about when and why you might retain outside PR counsel. In your experience (or opinion) what are some of the criteria or factors you must consider in making a recommendation on how to structure, organize and staff your public relations function? If it were up to you, where should the PR department fit in the organization and why?

PBRL 5322 Public Relations

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More PBRL 5322 PBRL 5322 Public Relations: Questions & Answers

Q

Accounting assignment

  1. Given the actual financial statements below and the information provided regarding the forecasts, construct the income statement and balance sheet for CSR for 2014. You will need to work out the expected level of cash at the end of 2014 using the balance sheet relationship.   2. ...

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Q

Business Microeconomics

Explain with the use of diagrams where appropriate how perfect competition leads to allocative productive and dynamic efficiency. (10 marks) Question 2 While firms in both the perfectly competitive structure and the monopolistically competitive structure earn zero economic profit in the long run ...

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Financial Accounting Systems

Required: Part A: manual recording 1. Record the opening balances as at 1 September 2016 in the general journal and appropriate general ledger accounts and the opening balances of accounts receivable, accounts payable and inventory in the appropriate subsidiary ledgers. 2. Record the transactio ...

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Q

learning organisation

plzz make Assignment according to Australian standard lecture slides are uploaded below and make sure you read about all the name of companies on which you can not make assignment as its given below in word document further if you need any help plzz call or email on any of these numbers 04691462 ...

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