Samsung is a South Korean conglomerate and one of the world's largest electronics companies. The largest smartphone manufacturer dominating the global market, it is also one of the largest manufacturers of electronics components worldwide, supplying RAMs, batteries, ICs, etc., to other major MNCs such as Apple, Nokia, and the like. 2006 witnessed Samsung become the most prominent television manufacturer, 2011 was when it surpassed its competitors to become the biggest smartphone manufacturer, and in 2017, it overcame Intel as the leading manufacturer of semiconductor chips.
With a global presence and immense market dominance, the structure and management of a company like Samsung is an excellent subject for analysis. A Samsung case study on the company’s marketing tactics or strategic management can have excellent learning outcomes for any learner. However, writing a comprehensive & cohesive case study on Samsung is no simple feat, especially for a student. That’s why we are here!
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Writing an impressive Samsung case study takes a lot of planning, substantial skills, and clear-cut knowledge. At MAH, our writing teams follow a lucid & straightforward writing process and modify it as necessary & as per requirements.
They go through the case study problem minutely.
Determining the audience is one of the first things in any professional case study writing process; in the case of a Samsung case study assignment, it will be the instructor. So first, a formal and academic tone is decided upon, following which SMEs take a close look at the subject under study & the problems that need addressing.
The company & the case under focus are up for investigation next. Every aspect of the case is investigated thoroughly, right from its origins & factors that influenced it to its consequences & any actions taken in response.
Relevant theories, policies, and, if necessary, cases are referred to next for acute analysis.
Connecting your case studies with the things you have studied is essential. That's a significant thing in your scoring rubric and will also help you determine whether you are analyzing everything correctly & accurately.
Linking theory to practice is necessary for ethical & accuracy concerns & the need to lend credibility to the case study.
After all analyses & investigations are done & necessary data is gathered, it is time to do the heavy lifting. Writers of MAH chalk out an effective & efficient plan keeping your deadlines in mind and break down the entire process into smaller tasks with immediate deadlines.
They develop an outline, a basic framework for the Samsung case study, before getting down to the actual writing.
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And that was a brief glimpse of the writing process our case study teams followed. Below is a quick overview of one of our SMEs' most recent case studies.
In theSamsung case study on strategic management, our writers looked at the internal aspects & macro-environment factors affecting the company. So our writers carried out SWOT and PESTLE analysis for that.
Next up, an industry analysis was conducted, followed by a thorough capability analysis that analyzed logistics, operations, R & D, sales & marketing, HR, finance, etc.
A VRIN-O analysis followed suit, which took a close look at the company's core competencies.
Finally, Samsung’s business & company level strategies were evaluated, the business model thoroughly analyzed, and alternative strategies were suggested.
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Next is a SWOT analysis on Samsung done by the teams at MAH.
The biggest strengths of Samsung are its globally recognized brand image, strong hold over the smartphone market, huge brand valuation, strong R & D abilities, shrewd strategic partnerships, and the wide variation of products that are available all across the globe.
Weaknesses include over-dependence on American markets, sudden decline in smartphone sales, failures of recent products such as the Samsung Fold, recent bribery scandals involving the top management,
Leading opportunities for the company are its diversified portfolio, focus on innovation, the rise of 5G technology, major acquisitions, and the rise of the digital information age.
The biggest threats are rising competition from Apple, MI, and other significant manufacturing companies, rising costs & dwindling resources, controversies surrounding copyright & patent infringement, trade & other regulatory restrictions, economic uncertainty, the rise of counterfeit products,
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