Industrial Marketing Assignment Help
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The distinct elements that has to be kept in mind with the B2B (Industrial Marketing ) are the following points:
Marketing in B2B is one to one as compared with the B2C marketing where the marketing is one to many hence in the former situation; the marketing approach is focused and is more direct with individual attention and distinct plan keeping in mind the needs of the client organization. The marketing is face to face relationship and it is much easier to identify potential clients as compared with the latter case (Zingkhan, 2004).
The other striking feature in B2B marketing is that there could be more than one people involved in the buyer decision making process and the marketer has to carefully consider all of them before approaching the organization (Gummeson, 2002).. Also, the value involved in each deal is very high, making each client very important to the organization.
Often the buying selling process is very complex as it involves lot of people and many stages, also the process has stages like preparing tenders, formulating strategies and negotiations (Gummeson, 2002).
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References:
Zinkhan G M (2004) Relationship Marketing: Theory and Implementation. Journal of Market-Focused Management. Volume 5, Number 2 . 89-98
Gummesson E. (2002) Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts. The Journal of Business and Industrial Marketing, Volume 19, Number 2, pp. 136-148(13)
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