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Internet marketing plan, also popularly known as online marketing, is identified as any kind of marketing or advertising efforts that take up the support of the internet, social media platforms and e-mail. The main motive of doing this is to gain direct sales through electronic commerce along with any sales that are derived from websites of even emails. The method of internet marketing is conducted in conjunction with additional types of marketing such as the radio, newspapers, television and even magazines. Moreover, there are certain specialized areas of internet marketing that can be identified. Firstly, web marketing refers to advertising on all e-commerce websites, all search engine results that are powered by search engine optimization and even promotional or informative websites. Secondly, e-mail marketing indicates to any kind of promotional activity conducted through e-mail. Thirdly, social media marketing is identified as the advertisement efforts conducted through social media platforms such as Facebook, Twitter and Youtube. Lastly, search engine optimization, also popularly known as SEO, refers to the technique of using certain keywords to increase the number of visitors on a particular website.
Even though internet marketing is growing rapidly in the present times, this idea is a fairly new one. Moreover, the Internet was developed as a tool of communication; an instrument that was utilized to share information and communicate through e-mails. However, shortly after the advent of the Internet, marketing professionals were able to map up the humongous potential that the Internet would serve in order to market their products. The first search engine that was introduced was named Webcrawler and slowly Google was developed in the year 2003. Google commenced its AdWords campaign which helped any marketing professionals provide advertisements that a user required. This marked the commencement of Internet Marketing.
There are very important reasons why an internet marketing plan is essential in order provide optimal profits to business organizations. Firstly, an internet marketing plan increases product awareness. In order for a customer to show an interest in a particular product, they have to be first aware of the product’s existence. Secondly, an efficient marketing plan can help an organization reach out to a large audience. With constant technological progress more and more individuals are utilizing the Internet to fulfil their needs. Hence, a proper Internet marketing plan would assist a business to reach both local and international consumers. Finally, executing a well-drawn internet marketing plan is extremely cost effective. Just by investing a small amount of money, it allows a business to reach a wide range of buyers. However, since the online world is also becoming extremely competitive, a business is required to update their marketing strategies in order to extract their desired profit.
There are multitudes of implementations of internet marketing plans. Firstly, a properly developed plan makes a business easily accessible to the consumers. Unlike a physical store, one’s website is available throughout the day and night. Thus, this means even when one is not available, they are able to market their products. Moreover, an internet marketing plan assists to significantly increase an organization’s sales. Hence, a marketing plan can have a positive compound effect on a website. Additionally, through this method of marketing, one may measure and track their results. Unlike traditional methods of marketing, internet marketing can take the assistance of Google Analytics and Doppler to examine how favourable the internet marketing plan is. Thus, proper changes may be made accordingly. Thus, an internet marketing plan is a diversified approach to marketing and advertising.
Even though there are a huge number of advantages of a properly designed internet marketing plan, there are a few drawbacks that also need to be mentioned. Firstly, the issue of internet fraud is highly hazardous. As a consumer, one may have to undergo fraudulent and even unethical practices when it comes to the world of the Internet. Moreover, the huge number of ads that run on a particular website may go against a customer’s preference. Hence, they may shy away from the product due to this reason. Additionally, in order to chalk up a properly functioning internet marketing plan, one needs to possess special expertise. Without the proper knowledge, the marketing efforts may be completely futile. Thus, these cons of an internet marketing plan must also be acknowledged while developing the plan.
A common concept related to internet marketing plan is search engine optimization (SEO). SEO refers to a process that optimizes a business in order to receive organic or unpaid traffic from the pages of search results. Hence, SEO requires a website to undergo certain modifications in order to be picked up through search engines. If one has successfully completed this procedure then it is highly likely that their website will appear at the top of the search engine results. Thus, showcasing this visibility on search engines would likely result in more traffic towards one’s website. Thus, SEO can also go hand-in-hand with the various complex marketing strategies of today.